Senior SEO fulfillment for agencies, freelancers and consultants. NDA-backed, your logo on every report, named strategist on your account, and an AI search (AEO) capability your competitors' providers do not have.
White-label SEO is SEO delivered by a fulfillment partner and sold under your agency's brand. Wholesale rates typically run $300-$900 per month for local scopes and $900-$2,500 for mid-market, leaving agencies 45-65% gross margin at Western retail rates.
Your client sees your name on everything. The partner is bound by NDA, paid wholesale, and never appears. The model works when the provider is senior-led and fails when it is a templated content mill - which is why we run pilot-first onboarding.
Market ranges, not our price sheet. Wholesale is what agencies pay credible offshore providers; retail is what those agencies typically bill Western clients for the same scope. The spread is the agency's gross margin.
| Scope | Wholesale (what agencies pay) | Typical retail (what clients pay) |
|---|---|---|
| Local SEO (single location) | $300 - $900 / mo | $900 - $2,500 / mo |
| Mid-market SEO (lead-gen, multi-location) | $900 - $2,500 / mo | $2,000 - $6,000 / mo |
| Ecommerce / enterprise-lite SEO | $2,500 - $6,000+ / mo | $6,000 - $15,000+ / mo |
| Editorial link building (per placement) | $150 - $450 | $400 - $1,200 |
| SEO content (per long-form article) | $120 - $450 | $400 - $1,500 |
| Technical SEO audit (one-time) | $500 - $2,500 | $1,500 - $7,500 |
Source: Nico Digital market-range synthesis from publicly listed white-label provider rate cards and internal delivery benchmarks, June 2026. Ranges, not point estimates; US-market retail norms. Full analysis in the 2026 White-Label SEO Pricing Benchmark.
One mid-market client, conservative numbers. Swap in your own retainer norms with the margin calculator.
Mid-market retail retainer, US norms
Wholesale, mid-market scope
56% of the retainer - inside the 45-65% benchmark band
At ~4 hrs/mo of your account management: $350/hr effective
Scoped per client - you pick the mix, we price it wholesale. Every deliverable ships under your brand.
Crawl health, Core Web Vitals, indexation, schema graph, migrations.
Keyword research, briefs, long-form production, on-page optimisation.
Google Business Profile, citations, reviews, local pack strategy.
Editorial, white-hat placements only. Anti-PBN position published openly.
AI Overview defence, ChatGPT/Perplexity citations, llms.txt, Reddit signals.
White-labeled reports and dashboards on your template, your logo.
The honest comparison every agency owner runs before picking a delivery model.
| Dimension | White-label partner | In-house hire | Freelancer |
|---|---|---|---|
| Monthly cost per client | Wholesale rate only - scales with scope | Salary + tools + management overhead | Mid-range, varies per freelancer |
| Capacity ceiling | Effectively unlimited - add clients without hiring | Hard ceiling per hire | One person's hours |
| Skill coverage | Full stack: technical + content + links + AEO | One or two specialisms per hire | Usually one specialism |
| Continuity risk | Team-backed - no single point of failure | Resignation resets the function | High - one resignation away from zero |
| Margin profile | 45-65% gross margin typical | Margin only above full salary load | Thin once rates rise with skill |
Anonymised partner shapes - region and structure only, no fabricated specifics.
A US lead-gen agency moved its SEO book to wholesale fulfillment after losing its senior SEO. Retainers held, delivery costs fell by roughly half, and the agency added AEO as a new billable line within one quarter. Region and shape shared with permission; identifying details withheld.
A UK freelance consultant capped at two SEO clients moved delivery to white-label and grew to five retainers in six months, keeping strategy and client calls in-house. The constraint shifted from delivery hours to sales pipeline - the right problem to have.
A paid-media-led Australian firm used white-label SEO to answer client demand it had been declining. First two clients piloted in 90 days; SEO is now a standing line on every proposal. Internal example, Nico Digital partner portfolio.
We do not publish a wholesale package grid - partly because real scopes vary too much for honest fixed tiers, and partly because a public price sheet lets your clients reverse-engineer your margin. Apply with your service mix and volumes; we reply with wholesale rates inside one business day.
Get Wholesale PricingTen questions agencies ask before routing SEO delivery through a fulfillment partner.
White-label SEO is SEO delivery executed by a fulfillment partner but sold and branded as your agency's own work. The partner runs the audits, content, technical fixes and link building; you present every deliverable under your logo, hold the client relationship, and bill at your retail rate while paying the partner a wholesale rate. The client never learns a partner exists - the engagement is covered by NDA. It is how a large share of small and mid-size agencies in the US, UK and Australia actually deliver SEO in 2026.
Wholesale white-label SEO from credible offshore providers typically runs 300 to 900 US dollars per month for local SEO scopes, 900 to 2,500 dollars for mid-market scopes, and 2,500 to 6,000 dollars and up for ecommerce or enterprise-lite scopes. Retail retainers in Western markets typically run two to three times the wholesale rate, which is where the 45-65 per cent agency margin comes from. These are market ranges synthesised from published provider rate cards and our own delivery benchmarks, June 2026 - not a price sheet. Our partner pricing is custom-scoped per service mix.
The margin is the spread between retail and wholesale. A worked example: your client pays 2,500 dollars per month for a mid-market SEO retainer, your wholesale fulfillment cost is 1,100 dollars, and you spend roughly four hours per month on account management. That is 1,400 dollars gross margin per client per month - 56 per cent - or 16,800 dollars per client per year, at an effective 350 dollars per hour on your own time. Five such clients is 84,000 dollars in annual gross profit without hiring a single SEO. Run your own numbers in our margin calculator.
It is as safe as the provider you pick. The risks are real: junior-heavy providers shipping templated audits, PBN-sourced links that put your client's domain at risk, and providers who contact clients directly. The mitigations are equally concrete: demand named senior staff, ask for live editorial link placements from the last 90 days, insist on an NDA with non-circumvention language, and pilot with one client before routing volume. We publish our anti-PBN positioning openly and run pilot-first onboarding precisely because of how much bad fulfillment exists in this market.
Eight delivery areas, scoped per client: technical SEO (audits, crawl health, Core Web Vitals, schema), on-page and content SEO (briefs, production, optimisation), local SEO (Google Business Profile, citations, review systems), link building (editorial, white-hat only), AI search optimisation (AEO/GEO - AI Overview defence and ChatGPT/Perplexity citation work), analytics and reporting (white-labeled on your template), keyword and competitor research, and migration support. You choose the mix per client; we scope and price it wholesale.
A senior-led team in India: Kolkata HQ and Mumbai. The same team that has delivered 327+ campaigns direct-to-brand for clients across the US, UK, EU, APAC and India. Every partner account gets a named strategist - the person on your calls, accountable for outcomes - backed by specialists in technical SEO, content and links. No work is sub-subcontracted; that chain stops with us.
Reports carry your logo, your domain and your template - we adapt to your reporting stack rather than forcing ours. Dashboards (Looker Studio or your preferred tool) are built under your brand. Strategy summaries are written so you can forward them verbatim. If you want us on client calls, we join as named members of your team.
Yes, and it is the single strongest reason agencies pick us over volume white-label platforms. We deliver AI Overview defence, ChatGPT and Perplexity citation engineering, llms.txt and schema infrastructure, and Reddit-sourced citation work as a white-labeled service line. Your clients are already asking whether their brand shows up in AI answers; most fulfillment providers cannot help. We can, and you take the credit.
Scoped per deliverable class at onboarding and backed in the partner agreement. Typical commitments: technical audit inside 10 business days, content briefs in 3, articles in 5 to 7 from brief approval, monthly reports within the first 5 business days of the month. We publish SLA benchmarks rather than vague promises because turnaround discipline is the most common failure point agencies report with previous providers.
Apply through the partner application - four steps, two minutes. We reply within one business day with wholesale rates for your service mix and sample white-labeled deliverables. Most partners then run a one-client pilot for 60 to 90 days before scaling volume. No minimum commitments, no lock-in on the pilot.
Apply in four steps. Within one business day you get wholesale rates for your mix, sample white-labeled deliverables, and a pilot scope. NDA before anything else moves.
Apply to Partner