White-label social.
Your brand, our studio.
Organic social management for agencies - strategy, content calendars, short-form video, community management and reporting, produced to your clients' brand and delivered under your name.
As featured in
White-label social media management is organic social delivery produced by a fulfillment partner and run under your agency's brand. Wholesale retainers typically run $400-$2,000 per month by scope, while agencies bill clients two to three times that.
The partner handles strategy, content, creative, community management and reporting; you own the relationship and the credit. The model works when creative and short-form video are core scopes, and fails when it is schedule-only posting with no production - which is why creative sits at the centre here.
What agencies actually pay for white-label social in 2026
Market ranges, not our price sheet. Wholesale is what agencies pay credible providers; retail is what those agencies typically bill clients. The spread is your gross margin.
| Scope | Wholesale (what agencies pay) | Typical retail (what clients pay) |
|---|---|---|
| Single-platform organic (managed) | $400 - $900 / mo | $900 - $2,200 / mo |
| Multi-platform with creative | $900 - $2,000 / mo | $2,000 - $5,000 / mo |
| High-cadence / multi-brand | $2,000+ / mo | $4,500+ / mo |
| Short-form video set (per batch) | $200 - $700 | $600 - $2,200 |
| Designed carousel / graphic set | $80 - $300 | $300 - $1,000 |
| Community management add-on (per month) | $250 - $800 | $700 - $2,500 |
Source: Nico Digital market-range synthesis from publicly listed provider rate cards and internal delivery benchmarks, June 2026. Ranges, not point estimates; Western-market retail norms.
What you can resell
Scoped per client - you pick the platforms, cadence and creative depth, we price it wholesale. Everything ships in the client's voice, under your brand.
Social strategy
Platform selection, audience, content pillars and posting cadence per brand.
Content calendars
Monthly calendars delivered for approval before the month begins.
Creative & design
Captions, designed graphics, carousels - on brand, on every post.
Short-form video
DifferentiatorReels, Shorts and TikTok - scripting, editing, captioning, trend-aware.
Community management
Comment and DM response within agreed hours and tone, with escalation.
Reporting & analytics
White-labeled monthly reports tied to the client's actual goals.
White-label vs in-house vs freelancer
The honest comparison every agency owner runs before picking a social delivery model.
| Dimension | White-label partner | In-house hire | Freelancer |
|---|---|---|---|
| Monthly cost per client | Wholesale retainer only | Social manager + designer + video editor | Per-platform, varies |
| Creative coverage | Design + short-form video as standard | Often missing video without a hire | Usually one discipline |
| Capacity ceiling | Add accounts without hiring | Hard ceiling per manager | One person's hours |
| Coverage continuity | Team-backed - holidays covered | Gaps when the manager is out | High single-point risk |
| Margin profile | Clean spread, sticky retainers | Margin only above full team load | Thin once quality rises |
How agencies use the model
Anonymised partner shapes - region and structure only, no fabricated specifics.
Added managed social without a social hire
A US branding shop answered ongoing-social demand from identity clients via white-label fulfillment, turning project work into monthly retainers. Region and shape shared with permission.
Layered LinkedIn management onto strategy work
A UK B2B consultant used white-label social to deliver executive LinkedIn presence and company-page management it had been advising on but not executing. Internal example, Nico Digital partner portfolio.
Took on short-form video at scale
An Australian studio used white-label fulfillment to deliver Reels and TikTok production across retail clients its small team could not staff for. Shape only; numbers withheld.
Partner pricing is custom-scoped
We do not publish a wholesale package grid - platform mix, cadence and creative depth vary too much for honest fixed tiers, and a public price sheet lets your clients reverse-engineer your margin. Apply with your platform mix and volumes; we reply with wholesale rates inside one business day.
Get Wholesale PricingWhite-label social FAQ
Ten questions agencies ask before routing social delivery through a fulfillment partner.
White-label social media management is organic social delivery executed by a fulfillment partner but run under your agency's brand. The partner builds the strategy, produces the content calendar and creative, schedules posts, and handles community management and reporting; you hold the client relationship and bill your retail retainer while paying a wholesale rate. The client sees your team, not ours.
Wholesale management retainers from credible providers typically run 400 to 900 US dollars per month for a single-platform organic presence, 900 to 2,000 dollars for multi-platform with creative, and 2,000 dollars and up for high-cadence or multi-brand accounts. Agencies bill clients two to three times those rates. Creative-heavy scopes (short-form video, designed carousels) sit at the top of the range. These are market ranges synthesised from provider rate cards and our benchmarks, June 2026 - not a price sheet.
The spread between your retail retainer and the wholesale fulfillment cost. Example: a client pays you 2,500 dollars per month for managed social across three platforms; your wholesale cost is 1,100 dollars; you spend a few hours per month on approvals and the client relationship. That is roughly 1,400 dollars gross margin per client per month without staffing a social team. Social retainers are sticky - once the calendar is running, churn is low.
Instagram, Facebook, LinkedIn, X, TikTok, YouTube (Shorts and long-form support), Pinterest and Google Business Profile posting. We recommend a platform mix based on where the client's audience actually is rather than defaulting to all of them, and we scope cadence per platform. Paid social amplification is available through our white-label PPC line if the client wants to boost organic performers.
We do - strategy, captions, hashtag and posting strategy, designed graphics, carousels and short-form video editing. Creative is the difference between a social presence that performs and a calendar that posts into the void, so it is a core scope, not an afterthought. You can also supply brand assets and we build around them. Everything is produced to the client's brand guidelines.
We monitor and respond to comments and DMs within agreed hours and an agreed tone, escalating anything sensitive to you before replying. Response-time SLAs are set at onboarding. For brands that need real-time coverage we scope extended hours. Every interaction is in the client's voice; the client never learns a partner is involved.
Monthly reports carry your logo and template, with the metrics that matter (reach, engagement, follower quality, link clicks, conversions where tracked) and written commentary you can forward verbatim. We avoid vanity-only reporting and tie performance back to the client's actual goals. Dashboards are built under your brand.
Scoped per deliverable at onboarding and backed in the partner agreement. Typical commitments: monthly content calendar delivered for approval before the month starts, creative revisions within 2 to 3 business days, community management within agreed response windows, monthly reporting within the first 5 business days. Cadence is agreed in advance so nothing is rushed or missed.
Yes. Short-form vertical video (Reels, Shorts, TikTok) is one of the most-requested and least-staffed scopes for small agencies, so we treat it as a standing capability: scripting, editing, captioning and trend-aware production. We work from client-supplied footage or scope a production approach where there is none.
Apply through the partner application - four steps, two minutes. We reply within one business day with wholesale rates for your platform mix and sample content in a brand voice of your choosing. Most partners pilot one account for 60 to 90 days before scaling. No minimum commitments, no lock-in on the pilot.
Pilot one account. Judge us on the content.
Apply in four steps. Within one business day you get wholesale rates for your platform mix and sample content in a brand voice of your choosing. NDA before anything else moves.
Apply to Partner