Press & MediaIn the conversations shaping
In the conversations shaping
marketing, AI & D2C.
Selected features, bylines and commentary by Aditya Kathotia and Nico Digital.
Selected features, bylines and commentary by Aditya Kathotia and Nico Digital.
As featured in
"AI is meant to enhance human thinking, not replace it." Kathotia argues that the brands winning with AI keep humans in the loop to verify facts and protect brand values.
Read articleAditya Kathotia breaks down why most brand inputs into AI systems are too shallow to produce on-brand output — and the framework teams should use instead.
Read article"AI doesn't just process data — it contextualises it. The brands winning today aren't those with the most data; they're the ones turning that data into precise, timely action."
Read article"Clicks don't indicate B2B intent anymore — visibility is now defined by generative engines serving up default, synthesised answers." Inside the influence era of AI-led vendor selection.
Read article"Brands are now prioritising real unit margins and consistent brand equity, rather than pure new customer acquisition." Why the D2C playbook is shifting from paid to organic.
Read articleAditya Kathotia on how SEO has moved beyond keywords and backlinks into genuine authority building — and what marketing teams need to rewire for AI-native search.
Read articleWhy lean, owner-operator marketing teams are consistently outperforming heavily-funded startups — and the compounding playbook behind it.
Read article"SEO has shifted from keyword stuffing and backlink chasing to genuine authority building." A founder profile on building an AI-first SEO practice from Kolkata.
Read article"Striking the perfect balance between intelligence-powered robots and human store associates is what retailers should look to achieve."
Read article"Rebranding is often the most obvious answer to growth — and in many cases, to survival — amidst the rising tide of new restaurants and home-delivery services."
Read articleAditya Kathotia regularly contributes to stories on AI-led marketing, SEO, and D2C growth. Journalists and editors are welcome to get in touch.