Your online store deserves more than a generalist. We're the ecommerce SEO agency that embeds with your team, builds strategy around your catalogue, and turns organic search into your most profitable revenue channel.
No spam · No pressure · Honest assessment
Why It Matters
Generalist agencies treat ecommerce like any other website. They miss the nuances that separate a store doing $50K a month from one doing $500K - product schema, faceted navigation, cannibalisation across thousands of SKUs, seasonal demand shifts, and the conversion architecture that turns browsers into buyers.
As a specialist ecommerce SEO agency, we live and breathe online retail. We understand platform-specific constraints on Shopify, WooCommerce, Magento, and BigCommerce. We also know why your #1 ranking isn't driving traffic — SERP features like Shopping ads and PAA boxes are compressing organic click share, and beating that requires a strategy beyond just ranking. We measure success in revenue, not just rankings - because that's what actually grows your business. For businesses with a physical presence, we also offer local ecommerce SEO to capture nearby shoppers searching in your area.
Trusted by brands across industries
What We Do
Strategic Audit & Roadmap
We deep-dive into your store's technical health, competitive landscape, and revenue data to build a prioritised SEO roadmap - so every action we take is tied directly to revenue impact, not vanity metrics.
Full-Funnel Keyword Strategy
From awareness-stage buying guides to high-intent product keywords, we map the entire customer journey and build a keyword architecture that captures demand at every stage of the purchase funnel. Our approach is shaped by our ecommerce keyword strategy guide — covering intent mapping, product-level placement, and conversion alignment.
Conversion-Focused On-Page
Optimised product titles, meta descriptions, category page structures, and internal linking that not only rank but convert - because traffic without revenue is just a vanity metric.
Scalable Content Engine
Buying guides, comparison pages, how-to content, and category descriptions built to scale across your entire catalogue - driving topical authority and capturing long-tail demand your competitors miss.
Authority & Link Building
Strategic digital PR, product-led link acquisition, and niche-relevant outreach that builds your store's domain authority - earning the backlinks that move the needle for competitive ecommerce keywords.
Ongoing Optimisation & Reporting
Monthly strategy calls, revenue-attributed reporting, and continuous optimisation based on real performance data - so your SEO investment compounds and your store grows quarter over quarter.
Results In Action
How a typical ecommerce client's organic performance transforms after 6 months of partnership with Nico Digital.
Before
$18K
Monthly Organic Revenue
1.2%
Conversion Rate
340
Ranking Keywords
After · 6 months
$94K
Monthly Organic Revenue
3.1%
Conversion Rate
2,800
Ranking Keywords
How We Work
Discovery & Onboarding
We learn your business inside-out - your products, margins, competitors, target audience, and growth goals. Your dedicated account team is assembled and access to analytics, Search Console, and your platform is established.
Comprehensive SEO Audit
A full technical, on-page, and competitive audit of your ecommerce store - covering crawlability, indexation, site architecture, product schema, page speed, and content gaps across your entire catalogue. Every engagement follows our proven ecommerce SEO checklist to ensure nothing critical is missed.
Strategy & Roadmap Presentation
We present a prioritised 90-day roadmap with clear milestones, revenue projections, and quick-win opportunities - so you know exactly what we're doing, why, and what results to expect at each stage.
Technical Foundation & Quick Wins
We fix critical technical issues, implement structured data, resolve cannibalisation, and optimise your highest-potential pages first - delivering measurable ranking improvements within the first 30 days.
Content & Authority Building
We deploy the scalable content engine and begin strategic link acquisition - building topical authority through buying guides, product comparisons, and niche-relevant digital PR that earns high-quality backlinks.
Conversion Rate Optimisation
We analyse user behaviour on your highest-traffic pages and optimise product listings, category layouts, and internal linking to improve add-to-cart rates and turn organic visitors into paying customers.
Monthly Reporting & Strategy Calls
Revenue-attributed reports showing exactly how organic search is growing your bottom line. Monthly strategy calls to review performance, adjust priorities, and align SEO with your broader business roadmap.
Why Choose Us
Ecommerce-Only Focus
We don't dabble in ecommerce - it's all we do. Every strategy, process, and team member is built around the unique challenges of scaling online stores through organic search.
Revenue-First Reporting
We measure success in dollars, not just rankings. Every report ties SEO activities directly to revenue, so you always know the exact ROI of your investment with us.
Dedicated Account Team
You get a named strategist, technical SEO lead, and content manager who know your store inside-out - not a rotating cast of junior account executives following a generic playbook.
Platform Expertise
Deep technical knowledge across Shopify SEO services, WooCommerce, Magento, BigCommerce, and custom platforms - we know each platform's SEO quirks and how to maximise performance within their constraints. We also cover Amazon SEO for multichannel retailers.
Scalable Processes
Whether you have 500 products or 50,000, our systems and workflows are built to scale. We've optimised stores with massive catalogues without sacrificing quality or attention to detail.
Long-Term Partnership Model
We build compounding SEO assets - not quick fixes. Our clients stay because results grow month over month, and the ROI of our partnership increases the longer we work together.
Ready to Get Started?
We'll audit your ecommerce store and show you exactly where the revenue opportunity sits - no commitment required.
No spam · No pressure · Honest assessment
Who We Serve
From DTC startups to enterprise retailers, we build SEO strategies tailored to your vertical's unique search landscape and buying behaviour.
Fashion & Apparel
Rank for trend-driven and evergreen fashion searches across categories, styles, and seasonal collections.
Health & Beauty
Capture high-intent skincare, wellness, and beauty product searches with YMYL-compliant content strategies. We also offer specialist skincare brand SEO for dedicated beauty retailers.
Home & Furniture
Dominate product and category searches for furniture, decor, and home improvement across long research cycles.
Electronics & Tech
Win comparison and spec-driven searches for consumer electronics, gadgets, and tech accessories. We offer dedicated electronics brand SEO for manufacturers and retailers.
Food & Beverage
Scale organic traffic for specialty food, subscription boxes, and gourmet brands with recipe and lifestyle content. See our specialist FMCG and food brand SEO services.
Sports & Outdoor
Rank for gear reviews, activity-based searches, and seasonal sporting goods queries that drive high-value purchases.
Pet Supplies
Capture the fast-growing pet industry search demand across food, accessories, health, and breed-specific queries.
Jewellery & Luxury
Build trust and authority for high-AOV jewellery and luxury goods searches where brand credibility is everything.
B2B & Wholesale
Drive qualified buyer traffic for bulk, wholesale, and B2B ecommerce stores with industry-specific keyword strategies.
Transparent Pricing
Month-to-month. No setup fees. No long-term contracts. Cancel with 30 days' notice.
Friend
Friend Package
Keyword strategy and content production. Rank fast.
Ideal for new ecommerce stores getting started
Strategic SEO fixes
Content creation: 1 onsite, 2 offsite
Up to 5 pages optimised
8 keywords optimised
30 backlinks
Monthly reports
Partner
Most PopularPartner Package
Full SEO strategy, implementation & content production
Everything you need to scale organic revenue
Competition analysis & strategy
Technical SEO enhancements
Up to 15 pages optimised
15 keywords optimised
50 backlinks
Content creation: 3 onsite, 3 offsite
Monthly reports
Soulmate
Soulmate Package
Max efficiency & ROI - full SEO outsourced
For scaling stores ready to dominate their category. Running a large catalogue? Explore our enterprise ecommerce SEO programme.
UI/UX enhancements
Advanced content strategy - Digital PR
Up to 40 pages optimised
40 keywords optimised
100 backlinks
Content creation: 5 onsite, 5 offsite
Monthly reports
The best ecommerce SEO agency depends on your platform, budget, and growth goals. If you're not sure where to start, read our guide on how to evaluate an ecommerce SEO agency before signing any contract. Look for an agency with demonstrable case studies in your niche, transparent monthly reporting, and expertise in both technical SEO (site architecture, crawlability) and content-led growth. Nico Digital specialises in ecommerce SEO across Shopify, WooCommerce, Magento, and custom platforms, with category-specific keyword strategies that drive revenue — not just traffic.
Indian SEO agencies typically charge between ₹10,000 and ₹80,000/month depending on scope. Specialist ecommerce SEO agencies with dedicated account managers, monthly audits, and content output sit in the ₹25,000–₹60,000/month range. Nico Digital's ecommerce plans start at $199/month (~₹16,500) and include full monthly deliverables, transparent KPI tracking, and no lock-in contracts.
In ecommerce SEO, the 80/20 rule means that roughly 80% of your organic traffic typically comes from 20% of your pages — usually high-intent category pages and top product listings. A smart ecommerce SEO strategy identifies those high-leverage pages first, fully optimises them (metadata, schema, internal linking, content depth), and then systematically expands to the remaining long-tail catalogue.
The 7 C's of e-commerce (Content, Context, Community, Commerce, Connection, Communication, and Customisation) are a framework for building a high-converting online store. From an SEO perspective, Content and Context are most critical: well-structured category and product pages with unique, keyword-rich copy that matches purchase intent drive both rankings and conversions.
Ecommerce SEO typically takes 3–6 months to show significant organic traffic gains. Technical fixes (crawlability, Core Web Vitals, structured data) can produce measurable improvements within 4–8 weeks. Content-led growth — new category pages, buying guides, and product schema — compounds over 6–12 months.
Let's audit your ecommerce store and show you exactly where the revenue opportunity sits - and how our agency can unlock it.
No spam · No pressure · Honest assessment