An AI SEO agency built
to drive business outcomes

We turn organic search into predictable revenue, qualified leads, and defensible growth.

We are an SEO-first growth agency helping D2C, B2B, and regulated
companies (BFSI) build organic acquisition systems that directly support business
performance metrics - not vanity metrics.

We build growth infrastructure, not generic SEO.

We know B2B, we know results

35+

Years of combined
SEO experience

175+

Active client
engagements

327+

Successful SEO
campaigns

Clients across India, US, UK, EU, APAC

Average client retention: 60+ months

Trusted by growing & established companies.

HubSpotEntrepreneurReadWriteClutchJeff BullasAdotas

Explore Nico Digital

Insights, proof, and opportunities – everything you need to understand how we think, work, and grow brands.

Why we exist

We started this agency to close the gap between SEO activity and

real business outcomes.

Everything we do is designed to connect organic search to revenue, pipeline, and growth.

Our point of view

  • SEO should support revenue, pipeline, or trust.
  • Intent beats volume.
  • Pages must rank and convert.
  • SEO must evolve with AI-driven discovery.
  • Sustainable growth beats shortcuts.

What we're known for

  • Building revenue-driven SEO strategies.
  • Ranking decision-stage pages.
  • Reducing paid dependency.
  • Scaling growth in competitive markets.
  • Operating inside regulated environments.

Selected outcomes

  • Increased organic revenue contribution for D2C brands.
  • Improved inbound lead quality for B2B companies.
  • Enabled compliant growth for fintech platforms.
  • Protected visibility during migrations.

How we work

1

Understand business & goals

2

Identify high-intent demand

3

Build conversion-led pages

4

Strengthen authority

Leadership

Our leadership team consists of senior SEO practitioners with
experience across competitive markets and multiple business models.

Engagements are led by experienced strategists, not junior account managers.

Mr. Aditya Kathotia

Founder & CEO

Mrs. Meghna Sethia

Director of Marketing

Mr. Yash Kathotia

Director, CFO

Ms. Prabha Shaw

Head of Operations

Global delivery

We work with clients across multiple geographies with
distributed delivery.

TEAM & EXPERTISE

Our team includes SEO strategists, technical specialists, content experts, and web professionals.

Strategy is not outsourced.

Execution is guided by senior practitioners.

STANDARDS

  • Ethical SEO only.
  • No guarantees.
  • Transparent communication.
  • Compliance-aware execution.
  • Long-term partnerships.

Common Questions

Nico Digital specialises in three core verticals: D2C and ecommerce brands (Shopify, WooCommerce, custom stores), B2B and manufacturing companies, and Fintech / BFSI / SaaS businesses. We also work with professional services, healthcare, real estate, and local businesses. Our industry-specific playbooks mean we bring sector knowledge - not just generic SEO - to every engagement.

Nico Digital is headquartered in Mumbai with operations in Kolkata. We work with clients across India and internationally - including brands in the US, UAE, UK, and Australia. Our teams operate across time zones to support global client needs.

Nico Digital currently works with 175+ active clients across D2C, B2B, Fintech, and services sectors. We have delivered 327+ campaigns over our history. We deliberately maintain a client-to-strategist ratio that ensures senior attention on every account - we don't take on clients we can't serve at the highest level.

Three things: (1) Revenue-first measurement - every strategy is tied to business outcomes, not ranking vanity metrics. (2) Vertical specialisation - we run industry-specific playbooks for D2C, B2B, and Fintech rather than one-size-fits-all SEO. (3) AI-augmented execution - we use AI tools to deliver faster results at better ROI without sacrificing the strategic thinking that drives lasting rankings.

Want to explore working together?

Let's talk about how we can grow your digital presence and increase inbound business.