Aditya Kathotia
Founder and CEO of Nico Digital, an India-based SEO, AEO and performance marketing agency. 175+ active clients, 327+ campaigns, delivery across India, US, UK, EU and APAC. Writing on SEO strategy, AI search and the economics of organic growth.
Aditya Kathotia is the Founder and CEO of Nico Digital. The agency runs SEO, AEO, AI search, content, link building, digital PR and Reddit-as-a-source citation programmes for 175+ active clients across India, the US, the UK, EU and APAC. He works most closely with D2C, B2B SaaS, fintech, healthcare and enterprise brands, and is the author of 80+ articles on this site covering AI search visibility, SEO strategy, content economics and digital marketing in India.
At a glance
Quick stats that describe how Aditya works and what he and the Nico Digital team have shipped.
Active clients across India, US, UK, EU and APAC
Campaigns shipped across SEO, AEO and performance
Original articles authored on the Nico Digital blog
Years running organic and AI search programmes
Areas of expertise
The disciplines Aditya works on personally and writes on most often.
AI search visibility (AEO + GEO)
ChatGPT, Gemini, Claude, Perplexity citation engineering, AI Overview optimisation, llms.txt, IndexNow.
Enterprise SEO architecture
Programme design, technical foundations, schema graphs, IA, multi-region SEO.
AI SEO services
Three-pillar AEO + LLM citation + AI Overview defence retainer.
Digital PR
Editorial pickups in tier-1 publishers, integrated with SEO and AEO measurement.
Reddit SEO + link building
Citation engineering across the source types LLM training data over-weights.
Content marketing for B2B and D2C
Original-research content, programmatic content at quality, content cluster engineering.
Recent writing
A selection of recent articles. Aditya writes every post on the Nico Digital blog personally - full archive linked below.
Influencer Marketing Agency in India: How to Hire Right
India has more creators than any country on earth and most influencer budgets are still wasted. This guide explains what an influencer marketing agency actually does, how to vet one, what it costs, and how to tie creator spend to revenue instead of follower counts.
Best SEO Agencies in Bangalore (2026): A Tech-City Shortlist
Bangalore is India's startup and SaaS capital - and its SEO agency market is shaped by that product-led, growth-focused economy. This 2026 shortlist shows you how to evaluate the agencies serving the city, what each kind is genuinely good at, and how to pick the right partner for a SaaS, D2C, B2B, or local brief.
How Long Does SEO Take to Work? A Realistic Timeline
The honest answer to how long SEO takes is three to six months for early movement and six to twelve months for meaningful traffic and leads - but the real timeline depends on five variables most agencies never explain. This guide breaks down the SEO timeline month by month, the factors that speed it up or slow it down, the leading indicators that prove it is working before rankings move, and how the timeline differs for local, ecommerce, and national SEO in India.
Best PPC Agencies in Kolkata (2026): A Vetted Shortlist
Kolkata's PPC market runs the full range - from ROI-accountable performance shops to agencies that simply spend the budget and report clicks. This 2026 shortlist shows you how to evaluate any Google Ads or paid-media agency serving the city, names the ones worth shortlisting, and shows where each is the right fit.
SEO for Pharmaceutical Companies: A Compliance-First Playbook
Pharmaceutical SEO is not regular SEO with a lab coat on. It is a YMYL, heavily regulated, multi-audience discipline where the wrong claim is a legal risk and the right content earns citations from Google and AI engines alike. This playbook shows you exactly what to build, how to stay compliant, and how to win visibility across patients, prescribers, and procurement.
Best Digital Marketing Agencies in Pune: 2026 Shortlist
Pune's economy spans Hinjewadi IT, Pimpri-Chinchwad manufacturing, a vast education sector, and a fast-rising D2C scene - and its digital marketing agencies reflect that range. This 2026 shortlist shows how to evaluate them, names the agencies worth your time, and maps each to the brief it is genuinely best at.
SEO Agency in Chennai: SEO for South India Businesses
Chennai anchors South India's industrial and tech economy - automotive, SaaS, healthcare, and manufacturing exports all run through it. This guide explains how SEO for a Chennai or South India business is genuinely different, which industries the city's search market rewards, and how to choose an SEO agency that can rank you in Google and get you cited inside AI search.
Best SEO Agencies in Hyderabad (2026): A Buyer's Field Guide
Hyderabad is India's fastest-growing tech-and-pharma economy - and its SEO agency market reflects that split. This 2026 field guide shows you how to evaluate the agencies serving the city, what each kind is genuinely good at, and how to pick the right partner for an IT, D2C, life-sciences, or local brief.
Press, podcasts and speaking
Selected coverage and appearances. Full press list is maintained on the press page.
Featured in
Entrepreneur, Economic Times, HubSpot, Business.com, Clutch, and a rotating list of trade publications across SEO, AI search, ecommerce and B2B SaaS marketing.
See full press list →Speaking & podcasts
Roughly one external appearance per month, focused on AI search, AEO measurement and the unit economics of running an SEO programme in 2026. Booking enquiries via aditya@nicodigital.com.
More from Nico Digital
Frequently asked questions
Aditya Kathotia is the Founder and CEO of Nico Digital, an India-based SEO, AEO and performance marketing agency that works with 175+ active clients across India, the US, the UK, EU and APAC. He has spent more than a decade running organic search and AI-search programmes for D2C, B2B SaaS, fintech, healthcare and enterprise brands, and writes regularly on SEO strategy, AI search and the changing economics of organic acquisition.
Aditya's strongest areas are AI search visibility (AEO + GEO), enterprise SEO programme architecture, integrated digital PR and Reddit citation engineering, and content strategy for high-authority publishing. His engagements typically combine technical SEO, content production, link building and AI-search measurement into a single retainer with named senior ownership.
Nico Digital is headquartered in Kolkata, on Park Street at the Chatterjee International Center, with a sales and marketing office in Andheri (E), Mumbai. Delivery is global - clients in India, US, UK, EU and APAC. The team is fully in-house, no white-labelled execution.
The fastest path is the contact form on this site, which routes to Aditya at aditya@nicodigital.com and the team at info@nicodigital.com. He responds personally to inbound from prospective clients within one business day. For media, podcast or speaking enquiries, the same address works - please mention the publication or event in the subject line.
Yes. His commentary and Nico Digital's work have been referenced in Entrepreneur, Economic Times, HubSpot, Business.com, Clutch and other industry publications. Recent appearances and a running press list are maintained on the press page on this site.
Yes. Every post on the Nico Digital blog - currently 80+ articles spanning SEO, AEO, AI search, content marketing and performance marketing - is authored by Aditya. Editorial decisions, original analysis, and the position the agency takes on industry shifts (AI Overviews, the no-100-results-per-page rule, ChatGPT's Bing reliance, the Reddit-OpenAI deal) are all written from his desk.
AI is reshaping SEO, not killing it. The signals that decide which sources Google's AI Overviews and ChatGPT cite - authority, content depth, schema clarity, editorial corroboration - are largely the same signals that earn top-10 organic rankings. Brands that win AI search are almost always brands that already rank well organically. The shift is in measurement and surface, not discipline. He has written about this in detail in is-seo-dead-in-2026 and the AI search gap analysis.
Yes - selectively. He focuses on appearances that go deep on AI search, AEO measurement, and the unit economics of running an SEO programme in 2026 (rather than generic best-practice talks). Podcast and event enquiries: aditya@nicodigital.com with the subject line and audience profile. Calendar windows are limited; he tries to do roughly one external appearance per month.
Want to talk to Aditya?
Inbound from prospective clients gets a personal reply within one business day. Brief us on what you are working on and where you are stuck.