Aditya Kathotia
Founder and CEO of Nico Digital, an India-based SEO, AEO and performance marketing agency. 175+ active clients, 327+ campaigns, delivery across India, US, UK, EU and APAC. Writing on SEO strategy, AI search and the economics of organic growth.
Aditya Kathotia is the Founder and CEO of Nico Digital. The agency runs SEO, AEO, AI search, content, link building, digital PR and Reddit-as-a-source citation programmes for 175+ active clients across India, the US, the UK, EU and APAC. He works most closely with D2C, B2B SaaS, fintech, healthcare and enterprise brands, and is the author of 80+ articles on this site covering AI search visibility, SEO strategy, content economics and digital marketing in India.
At a glance
Quick stats that describe how Aditya works and what he and the Nico Digital team have shipped.
Active clients across India, US, UK, EU and APAC
Campaigns shipped across SEO, AEO and performance
Original articles authored on the Nico Digital blog
Years running organic and AI search programmes
Areas of expertise
The disciplines Aditya works on personally and writes on most often.
AI search visibility (AEO + GEO)
ChatGPT, Gemini, Claude, Perplexity citation engineering, AI Overview optimisation, llms.txt, IndexNow.
Enterprise SEO architecture
Programme design, technical foundations, schema graphs, IA, multi-region SEO.
AI SEO services
Three-pillar AEO + LLM citation + AI Overview defence retainer.
Digital PR
Editorial pickups in tier-1 publishers, integrated with SEO and AEO measurement.
Reddit SEO + link building
Citation engineering across the source types LLM training data over-weights.
Content marketing for B2B and D2C
Original-research content, programmatic content at quality, content cluster engineering.
Recent writing
A selection of recent articles. Aditya writes every post on the Nico Digital blog personally — full archive linked below.
Google Discover SEO: How to Win the Mobile Feed
Google Discover is the largest mobile traffic channel most SEO teams ignore. Here is the technical and editorial playbook we use to get client sites surfaced in the feed, including image specs, content patterns, and the E-E-A-T threshold that separates publishers Google pushes from publishers Google buries.
When Performance Max works for ecommerce - and when it doesn't
Performance Max is the campaign type ecommerce founders love to hate. The honest answer is that it works brilliantly for some accounts and bleeds money for others, and the difference is predictable. Here is the decision framework we use to decide whether a brand should lean in, throttle back, or switch off Performance Max entirely - and the migration path when the answer is the third one.
The 5-Minute Lead Response Rule: B2B Routing Playbook
The B2B funnel does not break at the click. It breaks 47 minutes later, when the lead that paid 380 dollars to acquire is still sitting in a CRM queue waiting for a human. Here is the routing, coverage, sequencing, and measurement system we install to compress lead response time below 5 minutes — and why doing so improves close rate more than any landing page change ever will.
PPC Landing Page Audit: 14 Conversion Killers Quietly Burning Your Ad Budget (and the Fixes That Cut CAC by 30 Percent)
Most paid-media accounts that look 'broken' are not bidding wrong, targeting wrong, or under-budgeted. They are sending qualified clicks into a leaking landing page. Here is the 14-point audit we run on Google Ads, Meta, and ecommerce PPC accounts to recover the conversion rate the landing page has been costing you.
Keyword Cannibalization Audit: How to Diagnose and Fix the Internal Competition Quietly Eating Your Rankings
Most sites that plateau in organic growth are not under-publishing. They are competing with themselves. Here is the keyword cannibalization audit we run on client sites to find the duplicate ranking attempts, decide which page should win each query, and recover the rankings the internal competition has been costing you.
How to Diagnose a Google Search Console Traffic Drop: A Decision Tree for SEO Teams
When organic traffic drops in Google Search Console, most teams jump to the wrong conclusion within hours and waste two weeks fixing the wrong thing. Here is the decision tree we use on client sites to find the actual cause inside one analyst day.
The Orphan Page Audit: How to Find and Recover Pages That Stopped Earning You Traffic
Most websites bleed traffic from pages that lost their internal links, not from pages that lost their rankings. Here is the seven-step orphan page audit we run on client sites to recover lost equity, fix crawl efficiency, and rescue posts that quietly stopped converting.
Topical Authority in 2026: How to Build Content Silos That Rank in Google AND Get Cited by AI
Topical authority is the single biggest ranking lever left in 2026, both for Google and for AI answer engines. Here is the operator's framework we use to design silos, map clusters, and build internal linking architecture that compounds over 12 months.
Press, podcasts and speaking
Selected coverage and appearances. Full press list is maintained on the press page.
Featured in
Entrepreneur, Economic Times, HubSpot, Business.com, Clutch, and a rotating list of trade publications across SEO, AI search, ecommerce and B2B SaaS marketing.
See full press list →Speaking & podcasts
Roughly one external appearance per month, focused on AI search, AEO measurement and the unit economics of running an SEO programme in 2026. Booking enquiries via aditya@nicodigital.com.
More from Nico Digital
Frequently asked questions
Aditya Kathotia is the Founder and CEO of Nico Digital, an India-based SEO, AEO and performance marketing agency that works with 175+ active clients across India, the US, the UK, EU and APAC. He has spent more than a decade running organic search and AI-search programmes for D2C, B2B SaaS, fintech, healthcare and enterprise brands, and writes regularly on SEO strategy, AI search and the changing economics of organic acquisition.
Aditya's strongest areas are AI search visibility (AEO + GEO), enterprise SEO programme architecture, integrated digital PR and Reddit citation engineering, and content strategy for high-authority publishing. His engagements typically combine technical SEO, content production, link building and AI-search measurement into a single retainer with named senior ownership.
Nico Digital is headquartered in Kolkata, on Park Street at the Chatterjee International Center, with a sales and marketing office in Andheri (E), Mumbai. Delivery is global — clients in India, US, UK, EU and APAC. The team is fully in-house, no white-labelled execution.
The fastest path is the contact form on this site, which routes to Aditya at aditya@nicodigital.com and the team at info@nicodigital.com. He responds personally to inbound from prospective clients within one business day. For media, podcast or speaking enquiries, the same address works — please mention the publication or event in the subject line.
Yes. His commentary and Nico Digital's work have been referenced in Entrepreneur, Economic Times, HubSpot, Business.com, Clutch and other industry publications. Recent appearances and a running press list are maintained on the press page on this site.
Yes. Every post on the Nico Digital blog — currently 80+ articles spanning SEO, AEO, AI search, content marketing and performance marketing — is authored by Aditya. Editorial decisions, original analysis, and the position the agency takes on industry shifts (AI Overviews, the no-100-results-per-page rule, ChatGPT's Bing reliance, the Reddit-OpenAI deal) are all written from his desk.
AI is reshaping SEO, not killing it. The signals that decide which sources Google's AI Overviews and ChatGPT cite — authority, content depth, schema clarity, editorial corroboration — are largely the same signals that earn top-10 organic rankings. Brands that win AI search are almost always brands that already rank well organically. The shift is in measurement and surface, not discipline. He has written about this in detail in is-seo-dead-in-2026 and the AI search gap analysis.
Yes — selectively. He focuses on appearances that go deep on AI search, AEO measurement, and the unit economics of running an SEO programme in 2026 (rather than generic best-practice talks). Podcast and event enquiries: aditya@nicodigital.com with the subject line and audience profile. Calendar windows are limited; he tries to do roughly one external appearance per month.
Want to talk to Aditya?
Inbound from prospective clients gets a personal reply within one business day. Brief us on what you are working on and where you are stuck.