Aditya Kathotia
Founder and CEO of Nico Digital, an India-based SEO, AEO and performance marketing agency. 175+ active clients, 327+ campaigns, delivery across India, US, UK, EU and APAC. Writing on SEO strategy, AI search and the economics of organic growth.
Aditya Kathotia is the Founder and CEO of Nico Digital. The agency runs SEO, AEO, AI search, content, link building, digital PR and Reddit-as-a-source citation programmes for 175+ active clients across India, the US, the UK, EU and APAC. He works most closely with D2C, B2B SaaS, fintech, healthcare and enterprise brands, and is the author of 80+ articles on this site covering AI search visibility, SEO strategy, content economics and digital marketing in India.
At a glance
Quick stats that describe how Aditya works and what he and the Nico Digital team have shipped.
Active clients across India, US, UK, EU and APAC
Campaigns shipped across SEO, AEO and performance
Original articles authored on the Nico Digital blog
Years running organic and AI search programmes
Areas of expertise
The disciplines Aditya works on personally and writes on most often.
AI search visibility (AEO + GEO)
ChatGPT, Gemini, Claude, Perplexity citation engineering, AI Overview optimisation, llms.txt, IndexNow.
Enterprise SEO architecture
Programme design, technical foundations, schema graphs, IA, multi-region SEO.
AI SEO services
Three-pillar AEO + LLM citation + AI Overview defence retainer.
Digital PR
Editorial pickups in tier-1 publishers, integrated with SEO and AEO measurement.
Reddit SEO + link building
Citation engineering across the source types LLM training data over-weights.
Content marketing for B2B and D2C
Original-research content, programmatic content at quality, content cluster engineering.
Recent writing
A selection of recent articles. Aditya writes every post on the Nico Digital blog personally - full archive linked below.
D2C SEO Without a PR Budget: The Ecommerce Link Playbook
Every ecommerce link building guide puts digital PR first. We pulled the top 10 Google India results for 30 D2C category searches and checked the links behind all 249 ranking pages. 75% had fewer than 10 referring domains and almost half had none. The authority sits on the domain, not the page. This playbook shows a D2C brand how to build that domain authority from relationships it already has, without a PR retainer.
B2B Lead Generation Companies in India: Outbound vs Inbound
Two completely different businesses trade under the label 'B2B lead generation company in India'. One sells appointments booked by SDRs. The other builds demand that arrives on its own. Most buyers hire the wrong one, discover the mismatch in month four, and blame execution. This guide separates the models, names the companies in each, and covers what the work costs.
Ecommerce SEO vs PPC: The ROI Breakdown for Indian Stores
A 3.2x ROAS looks like a win on the dashboard and can still lose money once returns, shipping and gateway fees come out. This is the ecommerce SEO vs PPC comparison done in contribution profit rather than ROAS: break-even ROAS by margin, a 24-month rupee model for an Indian D2C store, and the three milestones that tell you when organic actually pays back.
Best SEO Company in Mumbai: 8 Agencies Compared (2026)
About 4,400 people a month look for an SEO company in Mumbai, the largest city-level agency market in India. Every one of the nine organic results on page one is published by a business that sells SEO. This guide gives you the eight-factor scorecard we use, eight agencies matched to the brief each one genuinely suits, what a Mumbai retainer costs, and the city-specific mechanics that decide who wins here.
Best SEO Company in Noida: 8 Agencies Compared (2026)
About 2,400 people a month search for an SEO company in Noida, and almost nobody is bidding against them. The first page is agencies ranking themselves and listicles that put their own author at number one. This guide gives you the eight-factor scorecard we use, eight agencies matched to the brief each one genuinely suits, what a retainer costs in Noida, and the sector-level mechanics that decide who wins here.
Why Not to Hire a Full-Service Marketing Agency
Every comparison of full-service and specialist agencies ends in the same shrug: it depends on your needs. That answer is useless because it hides the arithmetic. A bundled retainer has to fund several disciplines out of one budget, and the way agencies solve that equation is structural, predictable, and almost always bad for the client. This is the model, the four failure modes it produces, the cases where full-service genuinely is the right call, and the lead-specialist arrangement most buyers actually want.
Email Marketing Agency in India: What to Ask Before You Sign
Email is the only channel you own outright, and most Indian brands hire for it badly. This guide covers what an email marketing agency in India actually does, why deliverability decides everything, what the DPDP Act changed about consent, what it really costs, and the questions that separate a lifecycle team from a bulk-mail shop.
Local SEO Checklist 2026: 52 Steps for Indian Businesses
Most local SEO checklists are written for a business in Ohio. This one is written for a business in Andheri, Salt Lake or Koramangala - where the local pack is decided by proximity you cannot control, where Justdial outranks you for your own service, and where AI assistants read a directory instead of your website. 52 steps across eight sections, ordered by what to do in week one and what can wait until month three.
Press, podcasts and speaking
Selected coverage and appearances. Full press list is maintained on the press page.
Featured in
Entrepreneur, Economic Times, HubSpot, Business.com, Clutch, and a rotating list of trade publications across SEO, AI search, ecommerce and B2B SaaS marketing.
See full press list →Speaking & podcasts
Roughly one external appearance per month, focused on AI search, AEO measurement and the unit economics of running an SEO programme in 2026. Booking enquiries via aditya@nicodigital.com.
More from Nico Digital
Frequently asked questions
Aditya Kathotia is the Founder and CEO of Nico Digital, an India-based SEO, AEO and performance marketing agency that works with 175+ active clients across India, the US, the UK, EU and APAC. He has spent more than a decade running organic search and AI-search programmes for D2C, B2B SaaS, fintech, healthcare and enterprise brands, and writes regularly on SEO strategy, AI search and the changing economics of organic acquisition.
Aditya's strongest areas are AI search visibility (AEO + GEO), enterprise SEO programme architecture, integrated digital PR and Reddit citation engineering, and content strategy for high-authority publishing. His engagements typically combine technical SEO, content production, link building and AI-search measurement into a single retainer with named senior ownership.
Nico Digital is headquartered in Kolkata, on Park Street at the Chatterjee International Center, with a sales and marketing office in Andheri (E), Mumbai. Delivery is global - clients in India, US, UK, EU and APAC. The team is fully in-house, no white-labelled execution.
The fastest path is the contact form on this site, which routes to Aditya at aditya@nicodigital.com and the team at info@nicodigital.com. He responds personally to inbound from prospective clients within one business day. For media, podcast or speaking enquiries, the same address works - please mention the publication or event in the subject line.
Yes. His commentary and Nico Digital's work have been referenced in Entrepreneur, Economic Times, HubSpot, Business.com, Clutch and other industry publications. Recent appearances and a running press list are maintained on the press page on this site.
Yes. Every post on the Nico Digital blog - currently 80+ articles spanning SEO, AEO, AI search, content marketing and performance marketing - is authored by Aditya. Editorial decisions, original analysis, and the position the agency takes on industry shifts (AI Overviews, the no-100-results-per-page rule, ChatGPT's Bing reliance, the Reddit-OpenAI deal) are all written from his desk.
AI is reshaping SEO, not killing it. The signals that decide which sources Google's AI Overviews and ChatGPT cite - authority, content depth, schema clarity, editorial corroboration - are largely the same signals that earn top-10 organic rankings. Brands that win AI search are almost always brands that already rank well organically. The shift is in measurement and surface, not discipline. He has written about this in detail in is-seo-dead-in-2026 and the AI search gap analysis.
Yes - selectively. He focuses on appearances that go deep on AI search, AEO measurement, and the unit economics of running an SEO programme in 2026 (rather than generic best-practice talks). Podcast and event enquiries: aditya@nicodigital.com with the subject line and audience profile. Calendar windows are limited; he tries to do roughly one external appearance per month.
Want to talk to Aditya?
Inbound from prospective clients gets a personal reply within one business day. Brief us on what you are working on and where you are stuck.