Aditya Kathotia
Founder and CEO of Nico Digital, an India-based SEO, AEO and performance marketing agency. 175+ active clients, 327+ campaigns, delivery across India, US, UK, EU and APAC. Writing on SEO strategy, AI search and the economics of organic growth.
Aditya Kathotia is the Founder and CEO of Nico Digital. The agency runs SEO, AEO, AI search, content, link building, digital PR and Reddit-as-a-source citation programmes for 175+ active clients across India, the US, the UK, EU and APAC. He works most closely with D2C, B2B SaaS, fintech, healthcare and enterprise brands, and is the author of 80+ articles on this site covering AI search visibility, SEO strategy, content economics and digital marketing in India.
At a glance
Quick stats that describe how Aditya works and what he and the Nico Digital team have shipped.
Active clients across India, US, UK, EU and APAC
Campaigns shipped across SEO, AEO and performance
Original articles authored on the Nico Digital blog
Years running organic and AI search programmes
Areas of expertise
The disciplines Aditya works on personally and writes on most often.
AI search visibility (AEO + GEO)
ChatGPT, Gemini, Claude, Perplexity citation engineering, AI Overview optimisation, llms.txt, IndexNow.
Enterprise SEO architecture
Programme design, technical foundations, schema graphs, IA, multi-region SEO.
AI SEO services
Three-pillar AEO + LLM citation + AI Overview defence retainer.
Digital PR
Editorial pickups in tier-1 publishers, integrated with SEO and AEO measurement.
Reddit SEO + link building
Citation engineering across the source types LLM training data over-weights.
Content marketing for B2B and D2C
Original-research content, programmatic content at quality, content cluster engineering.
Recent writing
A selection of recent articles. Aditya writes every post on the Nico Digital blog personally - full archive linked below.
SEO Site Migration Checklist: Replatform Without Killing Traffic
Most SEO traffic loss after a redesign or replatform is not caused by Google. It is caused by the migration plan. URL maps that miss long-tail pages. Redirect chains that collapse equity. Schema that gets stripped in the new template. Sitemaps that point at the staging domain. This is the migration checklist we run before launch, the 11 failure modes we see most often, and the 30-day post-launch monitoring protocol that catches problems while they are still reversible.
Entity SEO: Knowledge Graph Tactics That Earn AI Citations
Most brands invisible on ChatGPT and Perplexity have the same problem: AI engines do not believe they exist as a defined entity. Keywords and backlinks no longer carry the citation. The entity does. This is the Entity SEO playbook for 2026: the seven assets that compose your knowledge graph footprint, the Wikidata and Wikipedia tactics that move the needle, the schema and sameAs scaffolding that ties it together, and the 60-day rollout sequence we run for clients before any content or link spend.
AI Citation Tracking: Measure Brand Mentions on ChatGPT and Perplexity
Traditional rank trackers report on the wrong surface. While a brand is celebrating page-one Google rankings, ChatGPT, Perplexity, Gemini, and Claude are sending answers to category buyers without ever mentioning it. This is the AI citation tracking playbook: the four measurement methods (free, spreadsheet, tool, API), the prompts that matter, the four KPIs that decide whether you actually win the AI surface, and the 30-day rollout we run for clients.
25 Best Digital Marketing Companies in India (2026 Edition)
India has thousands of digital marketing agencies. This 2026 guide cuts through the noise — evaluating 25 companies on measurable results, technical depth, and honest track records across SEO, performance marketing, content, and paid media.
Brand SERP Defense: How to Own Your Branded Search Results
When a prospect Googles your brand name, they decide in seconds whether you are credible. On most brand SERPs the answer is not controlled by the brand. Competitors are bidding on the name, review sites are ranking above the homepage, Reddit threads sit in the top 5, and AI Overviews summarise whatever the model happened to read. Here is the brand SERP defense playbook we run for clients, the 9 plays that work, and the 4 threat categories you have to neutralise.
How Digital PR Replaced Link Building in 2026
Cold outreach link building stopped working between 2023 and 2025. Three Google updates, an editorial quality reset, and the rise of AI search citations have moved the centre of gravity to Digital PR - earned editorial links from real publications. Here is what changed, why traditional link building is now a losing trade in most markets, the six Digital PR plays that replaced it, and a 90-day transition playbook for moving your link budget from outreach to earned media.
Content Decay Audit: How to Find and Refresh Posts Losing Traffic
Most sites have a portfolio of posts that once ranked, earned thousands of clicks, and have been quietly bleeding traffic for months. The fix is rarely a new article. Here is the content decay audit framework we use to find, diagnose, and refresh decaying pages, the 4 decay patterns, the 7 root causes, and the refresh playbook that recovers traffic in 30 to 90 days.
Second-Page SEO Audit: Move Rankings from 11-20 to Page 1
Every site has a graveyard of pages stuck at positions 11 to 20: ranking but earning almost no clicks. Most SEO programs ignore them and chase new keywords instead. Here is the audit framework we use to push these pages onto page one inside 60 to 90 days, with a higher ROI than almost any other SEO work.
Press, podcasts and speaking
Selected coverage and appearances. Full press list is maintained on the press page.
Featured in
Entrepreneur, Economic Times, HubSpot, Business.com, Clutch, and a rotating list of trade publications across SEO, AI search, ecommerce and B2B SaaS marketing.
See full press list →Speaking & podcasts
Roughly one external appearance per month, focused on AI search, AEO measurement and the unit economics of running an SEO programme in 2026. Booking enquiries via aditya@nicodigital.com.
More from Nico Digital
Frequently asked questions
Aditya Kathotia is the Founder and CEO of Nico Digital, an India-based SEO, AEO and performance marketing agency that works with 175+ active clients across India, the US, the UK, EU and APAC. He has spent more than a decade running organic search and AI-search programmes for D2C, B2B SaaS, fintech, healthcare and enterprise brands, and writes regularly on SEO strategy, AI search and the changing economics of organic acquisition.
Aditya's strongest areas are AI search visibility (AEO + GEO), enterprise SEO programme architecture, integrated digital PR and Reddit citation engineering, and content strategy for high-authority publishing. His engagements typically combine technical SEO, content production, link building and AI-search measurement into a single retainer with named senior ownership.
Nico Digital is headquartered in Kolkata, on Park Street at the Chatterjee International Center, with a sales and marketing office in Andheri (E), Mumbai. Delivery is global - clients in India, US, UK, EU and APAC. The team is fully in-house, no white-labelled execution.
The fastest path is the contact form on this site, which routes to Aditya at aditya@nicodigital.com and the team at info@nicodigital.com. He responds personally to inbound from prospective clients within one business day. For media, podcast or speaking enquiries, the same address works - please mention the publication or event in the subject line.
Yes. His commentary and Nico Digital's work have been referenced in Entrepreneur, Economic Times, HubSpot, Business.com, Clutch and other industry publications. Recent appearances and a running press list are maintained on the press page on this site.
Yes. Every post on the Nico Digital blog - currently 80+ articles spanning SEO, AEO, AI search, content marketing and performance marketing - is authored by Aditya. Editorial decisions, original analysis, and the position the agency takes on industry shifts (AI Overviews, the no-100-results-per-page rule, ChatGPT's Bing reliance, the Reddit-OpenAI deal) are all written from his desk.
AI is reshaping SEO, not killing it. The signals that decide which sources Google's AI Overviews and ChatGPT cite - authority, content depth, schema clarity, editorial corroboration - are largely the same signals that earn top-10 organic rankings. Brands that win AI search are almost always brands that already rank well organically. The shift is in measurement and surface, not discipline. He has written about this in detail in is-seo-dead-in-2026 and the AI search gap analysis.
Yes - selectively. He focuses on appearances that go deep on AI search, AEO measurement, and the unit economics of running an SEO programme in 2026 (rather than generic best-practice talks). Podcast and event enquiries: aditya@nicodigital.com with the subject line and audience profile. Calendar windows are limited; he tries to do roughly one external appearance per month.
Want to talk to Aditya?
Inbound from prospective clients gets a personal reply within one business day. Brief us on what you are working on and where you are stuck.