Senior managed paid media for agencies and consultants. Google, Microsoft, Meta and LinkedIn built and optimised inside the client's own accounts, reported under your logo, with server-side measurement most providers skip.
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White-label PPC is paid-media management delivered by a fulfillment partner and reported under your agency's brand. Wholesale management typically runs 8-12% of ad spend or $400-$2,500 flat, while agencies bill clients 15-25% of spend.
The partner operates inside the client's own ad accounts under your name. The model works when the provider runs real measurement and creative, and fails when it is bid-tweaking with no landing-page or tracking depth - which is why we scope both.
Market ranges, not our price sheet. Wholesale is what agencies pay credible providers; retail is what those agencies typically bill clients. The spread is your gross margin.
| Scope | Wholesale (what agencies pay) | Typical retail (what clients pay) |
|---|---|---|
| Small account management (single channel) | $400 - $1,200 / mo | $800 - $2,500 / mo |
| Mid-market (multi-channel) | $1,000 - $2,500 / mo | $2,000 - $6,000 / mo |
| High-spend / ecommerce | $2,500+ / mo or 8-12% of spend | 15-25% of ad spend |
| Landing page build (per page) | $300 - $1,200 | $900 - $3,500 |
| Ad creative set (per batch) | $150 - $600 | $500 - $1,800 |
| Account audit (one-time) | $400 - $1,500 | $1,200 - $4,500 |
Source: Nico Digital market-range synthesis from publicly listed provider rate cards and internal delivery benchmarks, June 2026. Ranges, not point estimates; Western-market retail norms.
Scoped per account - you pick the channels and depth, we price it wholesale. Every deliverable ships under your brand.
Google & Microsoft Ads, Performance Max, Shopping feeds, full build and optimisation.
Meta and LinkedIn Ads - audience, creative testing, full-funnel structure.
Conversion-focused page builds where ad-account tuning can't fix the funnel.
Ad creative sets and iterations, white-labeled to your brand.
GA4, server-side tagging, conversion APIs - reporting that survives cookie loss.
White-labeled dashboards and monthly commentary on your template.
The honest comparison every agency owner runs before picking a paid-media delivery model.
| Dimension | White-label partner | In-house hire | Freelancer |
|---|---|---|---|
| Monthly cost per client | Wholesale management fee only | Media buyer salary + tools + management | Mid-range, varies per freelancer |
| Channel coverage | Google + Microsoft + Meta + LinkedIn + Amazon | Usually one or two platforms per hire | Usually one platform specialism |
| Capacity ceiling | Add accounts without hiring | Hard ceiling per media buyer | One person's hours |
| Measurement depth | Server-side tagging + CAPI as standard | Depends on the hire's skill | Often basic pixel only |
| Margin profile | Fee scales with client spend | Margin only above full salary load | Thin once rates rise |
Anonymised partner shapes - region and structure only, no fabricated specifics.
A US agency moved account operations to white-label media buying after its lead buyer left, holding retainers and adding LinkedIn as a new billable channel within a quarter. Region and shape shared with permission; identifying details withheld.
A UK paid-social freelancer used white-label fulfillment to answer Google Ads demand it had been referring away, growing average account value by adding a second channel. Internal example, Nico Digital partner portfolio.
An Australian agency routed its ecommerce paid book to white-label fulfillment to handle Shopping feed complexity and high-spend PMax structure its team could not staff for. Shape only; numbers withheld.
We do not publish a wholesale package grid - real paid-media scopes vary too much for honest fixed tiers, and a public price sheet lets your clients reverse-engineer your margin. Apply with your channel mix and account volumes; we reply with wholesale rates inside one business day.
Get Wholesale PricingTen questions agencies ask before routing paid-media delivery through a fulfillment partner.
White-label PPC is paid-media management executed by a fulfillment partner but sold and reported under your agency's brand. The partner builds and optimises the Google Ads, Meta, LinkedIn or Microsoft Ads accounts; you hold the client relationship, present results on your own dashboards, and bill your retail management fee while paying the partner a wholesale rate. The client account stays in your or the client's ownership - the partner operates inside it under your name.
Two pricing models are common. Flat wholesale management runs roughly 400 to 1,200 US dollars per month for small accounts, 1,000 to 2,500 dollars for mid-market, and 2,500 dollars and up for multi-channel or high-spend accounts. Percentage-of-spend wholesale typically runs 8 to 12 per cent of monthly ad spend. Agencies bill their clients 15 to 25 per cent of spend or a retail flat fee two to three times the wholesale cost. These are market ranges synthesised from provider rate cards and our delivery benchmarks, June 2026 - not a price sheet.
The spread between your retail management fee and the wholesale fulfillment cost. Example: a client on 10,000 dollars per month ad spend pays you 2,000 dollars management (20 per cent); your wholesale cost is 900 dollars; you spend three to four hours per month on the relationship. That is roughly 1,100 dollars gross margin per client per month at high effective hourly value, without employing a media buyer. Paid media also compounds - winning accounts scale spend, and your percentage fee scales with it.
Google Ads (Search, Performance Max, Shopping, Display, YouTube), Microsoft Ads, Meta (Facebook and Instagram), LinkedIn Ads, and Amazon Ads for ecommerce clients. We build cross-channel where the funnel calls for it rather than defaulting to one platform, and we run server-side measurement (GA4, server-side tagging, CAPI) so the reporting your client sees survives cookie loss.
We do, as an optional scope. Most white-label PPC failures are not bidding failures - they are landing-page and creative failures the media buyer cannot fix from inside the ad account. We can ship conversion-focused landing pages and ad creative as part of the engagement, or work against assets your team produces. You choose the mix; we scope and price it wholesale.
Yours or the client's - never ours. We operate inside the client's own Google Ads and Meta Business Manager so the client retains ownership and history, which protects them and you if the relationship ever ends. We are added as a managed user under your agency identity. No account is held hostage; that practice is exactly why agencies leave their previous providers.
Reports carry your logo, your domain and your template - Looker Studio or your preferred stack, built under your brand. We write the monthly strategy commentary so you can forward it verbatim or present it as your own on client calls. If you want us on the call, we join as named members of your team.
Scoped per deliverable at onboarding and backed in the partner agreement. Typical commitments: new-account build live inside 7 business days, optimisation cycles weekly, creative iterations within 3 to 5 business days, monthly reporting within the first 5 business days of the month. Paid media is time-sensitive - turnaround discipline is the most common failure point agencies report with previous providers, so we publish SLAs rather than vague promises.
Yes. Shopping and Performance Max for ecommerce, feed management, and structured testing on accounts spending into six figures per month. We have run paid media across 327+ campaigns for clients in the US, UK, EU, APAC and India. High-spend accounts are scoped with tighter reporting cadence and named senior oversight.
Apply through the partner application - four steps, two minutes. We reply within one business day with wholesale rates for your channel mix and a sample white-labeled report. Most partners pilot one account for 60 to 90 days before routing volume. No minimum commitments, no lock-in on the pilot.
Apply in four steps. Within one business day you get wholesale rates for your channel mix, a sample white-labeled report, and a pilot scope. NDA before anything else moves.
Apply to Partner