Answer engine and generative engine optimisation, delivered under your brand. Get your clients into AI Overviews, ChatGPT, Perplexity and Gemini answers - the fastest-growing service request, and the one most fulfillment providers can't offer.
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White-label AEO/GEO is AI-search fulfillment - getting your clients cited and recommended inside AI Overviews, ChatGPT, Perplexity and Gemini - delivered under your agency's brand. Wholesale programmes run roughly $600-$3,500 per month, billed to clients at a premium few competitors can match.
AEO targets answer features and citations; GEO targets visibility and recommendation inside generative assistants. We run them as one programme: entity strength, extractable content, llms.txt infrastructure, trusted-source citations, and prompt-level visibility testing. It layers on top of SEO, not instead of it.
Three structural reasons AEO/GEO is the highest-leverage white-label line an agency can add in 2026.
Clients are asking whether they show up in AI answers. Most agencies - and most fulfillment providers - have no answer. Being able to say yes wins the account.
Because so few competitors can deliver it, AI-search work commands a higher multiple than commodity SEO and resists the race-to-the-bottom pricing classic SEO has slid into.
Added to an existing SEO retainer, AEO/GEO is a differentiator that reduces churn - the client can't get it from the cheaper agency down the road.
An emerging market, so ranges are wider than established lines. Wholesale is what agencies pay; retail is the premium clients will pay because few competitors can deliver it. The spread is your gross margin.
| Scope | Wholesale (what agencies pay) | Typical retail (what clients pay) |
|---|---|---|
| AI-visibility programme (single brand) | $600 - $1,500 / mo | $1,800 - $4,500 / mo |
| Competitive / multi-entity market | $1,500 - $3,500 / mo | $4,000 - $9,000 / mo |
| AI-citation audit (one-time) | $1,000 - $3,000 | $3,000 - $8,000 |
| llms.txt + schema infrastructure build | $800 - $2,500 | $2,500 - $7,000 |
| AEO upsell on existing SEO retainer | $600 - $1,200 / mo | $1,500 - $3,500 / mo |
| Prompt-visibility tracking (per month) | $300 - $800 | $900 - $2,500 |
Source: Nico Digital internal delivery benchmarks for AI-search programmes, June 2026. Emerging-market ranges, not point estimates; Western-market retail norms. AEO/GEO pricing is less established than classic SEO - treat these as directional.
Scoped per client - you pick the AI-search depth, we price it wholesale. Every deliverable ships under your brand.
Wikidata, schema, sameAs and knowledge-graph signals that make a brand machine-legible.
Definitions, comparison tables and ordered steps structured the way models quote.
llms.txt, AI-permission declarations and the technical layer AI crawlers read.
Reddit, forum and editorial citation work on the sources AI engines lean on.
Test and report client presence across every major AI engine over time.
Protect and win position inside Google's AI Overviews on target queries.
The honest comparison for an agency deciding how to deliver AI-search work.
| Dimension | White-label partner | In-house hire | Freelancer |
|---|---|---|---|
| Can deliver AI-search at all | Yes - a built practice | Rarely - new, scarce skill | Almost never |
| Engine coverage | AI Overviews + ChatGPT + Perplexity + Gemini | Depends on one person's knowledge | Usually none |
| Measurement | Prompt-level tracking across engines | Ad hoc if at all | None |
| Pricing power | Premium - scarce capability | Premium but capacity-limited | N/A |
| Account defence | Differentiator that cuts churn | Yes, while the hire stays | None |
Anonymised partner shapes - region and structure only, no fabricated specifics.
A US agency layered white-label AEO onto existing SEO retainers as a premium add-on, lifting average account value and giving its sales team a differentiator no local competitor could match. Region and shape shared with permission.
A UK consultant used white-label AEO/GEO as the lead offer to win brands worried about AI-answer visibility, then expanded those accounts into full SEO. Internal example, Nico Digital partner portfolio.
An Australian agency used white-label fulfillment to finally answer the 'do we show up in ChatGPT' question its clients kept raising, converting curiosity into a billable programme. Shape only; numbers withheld.
We do not publish a wholesale package grid - AI-search scopes vary by market competitiveness and entity starting point, and a public price sheet lets your clients reverse-engineer your margin. Apply with your client mix; we reply with wholesale rates and, on request, a sample AI-visibility snapshot inside one business day.
Get Wholesale PricingNine questions agencies ask before adding AI-search as a billable service line.
White-label AEO (answer engine optimisation) and GEO (generative engine optimisation) is AI-search fulfillment delivered by a partner and sold under your agency's brand. The partner does the work that gets your clients cited and recommended inside AI Overviews, ChatGPT, Perplexity, Gemini and Copilot answers; you hold the client relationship and bill it as your own service line. It is the fastest-growing agency service request and the one most fulfillment providers cannot deliver.
They overlap and are often sold together. AEO - answer engine optimisation - is about being the cited source inside answer features: Google AI Overviews, featured snippets, and the answer boxes search engines surface. GEO - generative engine optimisation - is broader, covering visibility and recommendation inside generative assistants like ChatGPT, Perplexity, Gemini, Claude and Copilot, including how those models describe and recommend a brand. In practice we run them as one integrated AI-search programme.
This is an emerging market, so ranges are wider than established lines. Wholesale typically runs 600 to 1,500 US dollars per month for an AI-visibility programme on a single brand, 1,500 to 3,500 dollars for a multi-entity or competitive market, and project fees of 1,000 to 4,000 dollars for one-time AI-citation audits and llms.txt and schema build-outs. Agencies bill clients two to three times that, often at a premium because few competitors can offer it. Market ranges from our delivery benchmarks, June 2026 - not a price sheet.
Because AEO/GEO is new, evolving monthly, and requires a different skill set than classic link-and-content SEO: entity optimisation, schema engineering, llms.txt infrastructure, Reddit and forum citation work, Wikidata and knowledge-graph signals, and prompt-level visibility testing across multiple AI engines. Most fulfillment shops are still selling 2018-era SEO. We built our own AI-search practice for direct clients first, which is why we can white-label it now.
There is no single lever - it is a programme. We strengthen the client's entity in knowledge graphs (Wikidata, schema, consistent NAP and sameAs), publish and structure content the way models extract it (clear definitions, comparison tables, ordered steps, FAQ schema), build llms.txt and AI-permission infrastructure, earn citations on the sources AI engines trust (including Reddit and editorial), and test visibility across engines on the prompts that matter to the client. Then we measure and iterate monthly.
Prompt-level tracking: we define the buyer prompts that matter for the client, then test how each AI engine answers - whether the client is cited, recommended, described accurately, or absent - and track that over time. We also monitor AI Overview presence on target queries and referral patterns from AI engines in analytics. You get a white-labeled report showing the client's AI-answer presence moving, which is a story almost no other agency can tell.
The spread, at a premium. Because few competitors offer AI-search fulfillment, agencies can bill it at a higher multiple than commodity SEO - and it is an easy upsell into every existing SEO retainer. Example: add a 2,000 dollar AI-visibility line to a client already on an SEO retainer; your wholesale cost is 900 dollars; you capture both the margin and a differentiating service that reduces churn on the whole account.
No - it extends it. Strong traditional SEO (crawlable, authoritative, well-structured content) is a precondition for AI-search visibility, because AI engines draw heavily on the same signals and often on the search index itself. We position AEO/GEO as a layer on top of SEO, not a replacement, and most partners sell it alongside their existing SEO line rather than instead of it.
Reports carry your logo and template, presenting AI-visibility findings - prompt-level citation results, AI Overview presence, entity-strength changes - in language you can forward verbatim or present on client calls as your own analysis. We write the strategic commentary so you own the narrative. Dashboards are built under your brand.
Apply through the partner application - four steps, two minutes. We reply within one business day with wholesale rates and, on request, a sample AI-visibility snapshot for one of your clients so you can see what the service produces. Most partners pilot AEO/GEO on one existing SEO client before rolling it out. No minimum commitments, no lock-in on the pilot.
Apply in four steps. Within one business day you get wholesale rates and, on request, a sample AI-visibility snapshot for one of your clients. NDA before anything else moves.
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