Partner Center · White-Label Web

White-label web.
Your brand, our build team.

Website design and development for agencies - WordPress, Webflow, Shopify and custom builds that are SEO-ready, fast and accessible from day one, delivered under your brand with full client ownership.

SEO-ready by defaultFull client ownershipCare-plan recurring revenue
A web project's economics
One mid-market marketing site
You bill the client
mid-market marketing site
$9,000
Wholesale build cost
what you pay Nico
$3,500
$5,500
Project margin - before care-plan recurring revenue
The build is the front door to SEO + content retainers

As featured in

HubSpotEntrepreneurReadWriteClutchJeff BullasAdotas
Short answer

White-label web design is website design and development delivered by a fulfillment partner and presented under your agency's brand. Wholesale builds run roughly $800-$2,500 for small sites and $2,500-$7,000 for mid-market, while agencies bill clients two to three times that.

The partner designs and builds; you own the brief, the relationship and the margin, plus recurring care-plan revenue. The model works when sites ship SEO-ready and fast, and fails when they look good but break technical SEO - which is why we build design and SEO foundation together.

What agencies actually pay for white-label web in 2026

Market ranges, not our price sheet. Wholesale is what agencies pay credible build partners; retail is what those agencies typically bill clients. The spread is your project margin.

ScopeWholesale (what agencies pay)Typical retail (what clients pay)
Small business brochure site$800 - $2,500$2,500 - $7,000
Mid-market marketing site (custom design)$2,500 - $7,000$7,000 - $20,000
Ecommerce (Shopify / WooCommerce)$3,500 - $12,000$10,000 - $35,000
Landing page / microsite$400 - $1,500$1,200 - $4,500
Care plan / maintenance (per month)$150 - $600$500 - $2,000
Custom front-end / app work (per project)$7,000+$20,000+

Source: Nico Digital market-range synthesis from publicly listed provider rate cards and internal delivery benchmarks, June 2026. Ranges, not point estimates; Western-market retail norms.

What you can resell

Scoped per project - you pick the platform and scope, we price it wholesale. Every site ships under your brand with full client ownership.

WordPress builds

Custom themes, headless, page-builder or block-based - your standard, our delivery.

Webflow & no-code

Designer-grade Webflow builds with clean structure and CMS.

Ecommerce

Shopify and WooCommerce stores, conversion-focused and feed-ready.

SEO-ready foundation

Differentiator

Schema, Core Web Vitals, semantic markup, migrations - built in, not bolted on.

Care plans

Updates, security, backups, monitoring - white-label recurring revenue.

QA & accessibility

Cross-device QA and accessibility checks before every launch.

White-label vs in-house vs freelancer

The honest comparison every agency owner runs before picking a web delivery model.

DimensionWhite-label partnerIn-house hireFreelancer
Cost per projectWholesale build cost onlyDesigner + developer salaries + managementPer-project, varies widely
Stack coverageWordPress + Webflow + Shopify + customUsually one or two platformsUsually one platform
SEO foundationBuilt in by an SEO-led teamDepends on the developerOften missing entirely
Capacity & timelinesAdd projects without hiring; milestone SLAsHard ceiling per teamSlips when freelancer is busy
Recurring revenueCare plans white-labeled to youPossible but staff-dependentRarely offered

How agencies use the model

Anonymised partner shapes - region and structure only, no fabricated specifics.

US marketing agency, no dev team

Sold websites without hiring developers

A US marketing agency added website builds to its offering via white-label fulfillment, winning projects it had been referring out and keeping clients in-house for SEO afterward. Region and shape shared with permission.

UK design studio

Handed off development, kept the design

A UK studio designed in-house and routed development to white-label fulfillment, shipping faster and adding care-plan recurring revenue. Internal example, Nico Digital partner portfolio.

Australian SEO consultant

Bundled SEO-ready builds with retainers

An Australian SEO consultant used white-label web to deliver migration-safe, SEO-ready rebuilds as the entry point to ongoing SEO retainers. Shape only; numbers withheld.

Partner pricing is custom-scoped

We do not publish a wholesale build grid - project scope, platform and design complexity vary too much for honest fixed tiers, and a public price sheet lets your clients reverse-engineer your margin. Apply with your typical project types and pipeline; we reply with wholesale build ranges inside one business day.

Get Wholesale Pricing

White-label web FAQ

Ten questions agencies ask before routing web design and development through a fulfillment partner.

White-label web design is website design and build delivered by a fulfillment partner but sold and presented under your agency's brand. The partner designs and develops the site - WordPress, Webflow, Shopify or custom - while you hold the client relationship, manage the brief and approvals, and bill your retail project fee against a wholesale build cost. The client believes your agency built it, because for all practical purposes you did.

Wholesale build costs from credible providers typically run 800 to 2,500 US dollars for a small business brochure site, 2,500 to 7,000 dollars for a mid-market marketing site with custom design, and 7,000 dollars and up for ecommerce or custom application work. Agencies bill clients roughly two to three times those rates. Care plans and retainers add recurring margin on top. These are market ranges synthesised from provider rate cards and our benchmarks, June 2026 - not a price sheet.

Two ways. First, project margin: you sell a 9,000 dollar marketing-site build, your wholesale cost is 3,500 dollars, and your margin is 5,500 dollars for sales, brief and account management. Second, recurring revenue: hosting, maintenance and care plans turn a one-off project into a monthly retainer. The web build is also the natural front door to SEO, content and PPC retainers you can resell next.

WordPress (including custom themes and headless), Webflow, Shopify and WooCommerce for ecommerce, and custom front-ends (Next.js and similar) where a project warrants it. We recommend the platform that fits the client's needs and your support model rather than forcing one stack. If your agency standardises on a platform, we build to your standard.

Yes - this is the core reason agencies pick an SEO-led provider for web. Every build ships with clean semantic markup, schema, fast Core Web Vitals, correct heading structure, crawlable architecture, redirects mapped on migrations, and analytics wired in. A site that looks good but fails technical SEO costs your client rankings; we build so the design and the SEO foundation arrive together.

Your client does, through you. We deliver the site into your or the client's hosting and accounts with full access and no proprietary lock-in. We do not hold sites hostage on our infrastructure or withhold credentials - that practice is exactly why agencies leave their previous dev shops. White-label means your brand and your ownership.

Discovery and brief, design concepts for approval, build against the approved design, then structured QA and revision rounds before launch. You review and approve at each gate so nothing reaches your client unseen. Revision rounds are defined at the start so scope stays clear and turnaround stays predictable.

Yes, as a white-label recurring scope: updates, security, backups, uptime monitoring, small content and design changes, and performance checks. Care plans are the highest-margin, lowest-effort recurring revenue in a web business, and we deliver them under your brand so you keep the client relationship and the monthly margin.

Scoped per project at onboarding and backed in the partner agreement. Typical timelines: small brochure site in 2 to 4 weeks, mid-market marketing site in 4 to 8 weeks, ecommerce in 6 to 12 weeks, depending on content readiness and revision cycles. We commit to milestone dates rather than vague ranges because slipped launches are the most common dev-provider complaint.

Apply through the partner application - four steps, two minutes. We reply within one business day with wholesale build ranges for your typical project types and links to white-label work samples. Most partners pilot one build before routing their project pipeline. No minimum commitments, no lock-in on the pilot.

Pilot one build. Judge us on the work.

Apply in four steps. Within one business day you get wholesale build ranges for your project types and white-label work samples. NDA before anything else moves.

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