Leverage Facebook and Instagram's advanced targeting capabilities to reach users most likely to convert. We turn ad spend into loyal customers, measurable revenue, and sustainable brand growth.
No spam · No pressure · Honest assessment
Short answer
Meta advertising is paid promotion across Facebook, Instagram, Messenger, and the Audience Network, bought through Meta Ads Manager and billed on a CPM or CPC basis. Unlike Google Ads, which captures people already searching for a solution, Meta ads interrupt a feed - so creative and audience signals do most of the work that keywords do on search. A Meta ads agency runs that stack for you: account structure, audience and pixel setup, creative testing, and the measurement that ties spend back to revenue.
Why It Matters
Facebook and Instagram reach over 3 billion users every month - but reaching the right ones requires more than a boosted post. Our Meta Ads services combine advanced audience targeting, creative strategy, and continuous optimization to put your brand in front of the people most likely to buy. We also integrate Meta with broader PPC services for multi-platform performance.
From awareness to conversion, we manage your full advertising funnel. Whether you need to scale an eCommerce store, generate B2B leads, or build a loyal local following, our data-driven campaigns deliver results you can measure - not just impressions. For brands targeting India's 535 million WhatsApp users, our WhatsApp commerce guide shows how to extend Meta's reach into direct conversational selling.
Trusted by brands across industries
What We Do
Facebook Ads Management
End-to-end campaign management on Facebook - from audience research and creative strategy to bidding, optimisation, and reporting - engineered for maximum ROI. We also follow the account hygiene practices outlined in our guide on how to protect your Facebook ad account from Meta's aggressive enforcement systems.
Instagram Ads & Reels
Visually compelling campaigns built for Instagram's scroll-first environment, including static ads, carousel campaigns, Stories, and Reels ads that stop the thumb. Our Instagram marketing strategy guide covers the commercial approach that maps content to business outcomes rather than follower counts.
Audience Targeting & Retargeting
Precision audience building using interest-based, demographic, lookalike, and custom audiences - including powerful retargeting to re-engage your warmest prospects.
Ad Creative & Copywriting
Our creative team produces thumb-stopping visuals and persuasive ad copy tailored to your brand, your audience, and your campaign objectives.
Full-Funnel Campaign Strategy
We design campaigns that work across the entire buyer journey - awareness at the top, consideration in the middle, and conversion at the bottom of the funnel.
Meta Analytics & Reporting
Transparent monthly reports with key metrics including CTR, CPM, CPA, ROAS, and conversion data - with clear recommendations to improve every month.
Results In Action
A snapshot of how a typical client account transforms in the first 90 days.
Before working with us
$42
Cost Per Order (about Rs 3,500)
87
Orders Per Month
1.8×
ROAS
0.9%
CTR
After 90 days
$18
Cost Per Order (about Rs 1,500)
304
Orders Per Month
4.6×
ROAS
3.4%
CTR
Real results from an eCommerce fashion client. Individual results vary.
How We Work
Strategy Consultation
We start with a deep-dive into your business goals, target audience, and competitive landscape to build a campaign strategy designed for measurable outcomes.
Account Setup & Creative Research
Within 24 hours of onboarding, we audit your existing account (or set one up from scratch), gather brand assets, and research winning creative angles in your industry.
Audience Building & Campaign Architecture
We build custom audiences, lookalike segments, and retargeting pools - then architect campaigns with clear funnel stages for efficient spend.
Creative Development & Ad Launch
Our designers and copywriters produce multiple ad variants. After your approval, we launch with structured A/B tests to identify top performers fast.
Optimisation & Scaling
We review performance weekly - pausing underperformers, scaling winners, refining audiences, and adjusting bids to continually improve ROAS.
Reporting & Strategic Review
Monthly performance reports with transparent metrics, campaign insights, and forward-looking strategy recommendations to keep results improving.
Why Choose Us
Goal-Oriented Campaigns
Every campaign is structured around your specific business objectives - whether that's sales, leads, app installs, or brand awareness. We don't run ads without a clear success metric.
Results-Backed Expertise
We've managed Meta campaigns across dozens of industries, consistently delivering lower CPAs and higher ROAS than clients achieved before working with us.
Owned Creative Strategy
Our in-house designers and copywriters produce all ad creatives. No outsourcing, no generic templates - just original, on-brand assets built to convert.
Wide Funnel Coverage
We design campaigns that work at every stage of the buyer journey. From first awareness to retargeting warm audiences, we capture leads at every touchpoint.
Transparent Monthly Reporting
You'll always know exactly how your budget is being spent and what results it's generating - with clear reports, no jargon, and a dedicated account manager.
Honest, Long-Term Partnership
We don't lock you into long contracts. We earn your continued business by delivering consistent results and treating your ad budget like our own.
Ready to Get Started?
Book a free audit and we'll show you exactly where your spend is being wasted - and how to double your ROAS.
No spam · No pressure · Honest assessment
Who We Serve
🛍️
eCommerce
Scale your online store with dynamic product ads, catalog campaigns, and retargeting funnels that recover abandoned carts and drive repeat purchases. Best combined with Google Ads for full search coverage.
🏥
Healthcare & Wellness
Patient acquisition campaigns for clinics, practices, and wellness brands - compliant, targeted, and consistently driving new enquiries.
🏠
Real Estate
Buyer and seller lead generation using geo-targeted Meta campaigns, lead forms, and retargeting strategies proven to convert in competitive markets.
🎓
Education & Coaching
Build your audience and fill your programmes with high-converting Meta campaigns targeting people actively seeking your expertise.
🍽️
Restaurants & Hospitality
Drive bookings, increase footfall, and build loyal local audiences with location-targeted Meta ads and seasonal promotions.
💪
Fitness & Gyms
New member acquisition campaigns, class promotions, and retention-focused retargeting for gyms, studios, and personal trainers.
💅
Beauty & Salons
Showcase your work, attract new clients, and fill your booking calendar with visually led Instagram and Facebook ad campaigns.
🏗️
Home Services
Generate qualified local leads for trades, contractors, and home improvement services with service-area targeted campaigns.
💼
B2B & Professional Services
Thought leadership ads, lead generation campaigns, and LinkedIn-style targeting on Meta to reach business decision-makers. Pair with organic search for compounding visibility.
Engagement
Every engagement is scoped to your site, your competitors, and your revenue goals - there is no one-size template. Tell us about your business and we will come back with a tailored proposal: deliverables, milestones, and the realistic outcome timeline.
30-min scoping call · No deck · No pressure
The basics
Meta advertising is paid promotion running across Meta's properties - Facebook, Instagram, Messenger, and the Audience Network - all bought and managed through a single platform, Meta Ads Manager. You are charged either per thousand impressions (CPM) or per click (CPC), and you bid in an auction against everyone else trying to reach the same people.
A single campaign can serve into the Facebook and Instagram feeds, Stories and Reels, Marketplace, Messenger inbox, Facebook Video, and third-party apps in the Audience Network. Meta calls these placements, and by default it moves budget between them automatically based on where it expects the cheapest result.
Search advertising captures demand that already exists - somebody types a query, and you bid to answer it. Meta advertising interrupts a feed, so nobody asked to see you. That single difference drives everything else: on search, keywords and landing pages carry the campaign; on Meta, creative and audience signals do. It is why a Meta account with weak creative cannot be rescued by bid tuning, and why creative testing is the core discipline rather than a nice-to-have.
Meta structures every account in three layers. The campaign sets the objective - sales, leads, traffic, app installs, awareness. The ad set holds the budget, the schedule, the audience definition, and the placements. The adis the creative itself: the image or video, the copy, and the destination. Most accounts that underperform are broken at the ad-set layer, with audiences either too narrow for Meta's delivery system to optimise or too broad to mean anything.
A correctly installed Meta Pixel or Conversions API feed, verified domain ownership, and events configured for the actions that actually matter to your business. Without conversion signal flowing back, Meta's optimisation has nothing to learn from, and you are paying auction prices for guesswork. This is the single most common thing we find broken when auditing an account that is not working.
Running Meta alongside search? See how the two channels divide the work on our multi-platform PPC page, or the Google Ads specialist page if search is where your budget sits today. If the brief also covers organic content, community and LinkedIn, our social media marketing agency page explains how paid and organic are run under one roof.
Facebook advertising
A Facebook ads agency plans, builds and optimises paid campaigns on Facebook and, through the same Meta Ads Manager account, on Instagram. In India, Facebook still carries the widest reach outside the metros and the lowest cost per thousand impressions on Meta, which makes it the platform where lead-generation campaigns for finance, education, real estate and local services usually start. The work divides into four disciplines.
Meta Pixel and Conversions API installed and verified, events mapped to the actions that matter, and audiences built in layers: custom audiences from your own data, lookalikes from your best customers, and interest or behaviour segments for cold reach. In our Nivi Loans campaign, segmenting employed professionals aged 23-45 with behavioural filters was what brought the cost per lead down to Rs 11.8.
On Meta the creative decides the outcome. We run structured tests across formats (single image, carousel, short video), angles (aspirational, educational, myth-busting) and placements, and rotate winners in before fatigue sets in. Creative is produced in-house so the test cycle is days, not weeks.
Warm audiences, people who engaged with the page, watched a video or visited the site, convert at a fraction of cold cost, so retargeting runs continuously. For lead campaigns we run Instant Forms and landing pages side by side: Instant Forms bring volume at a lower cost per lead, landing pages bring higher-intent leads that convert better downstream.
One monthly report that reconciles Meta's attributed results against your CRM or order data, with cost per lead, cost per order and return on ad spend by campaign, and a written note on what changed and what is being tested next. You keep admin access to the ad account throughout.
Pricing varies by site size, competitive depth, and scope of work - we don't publish flat rates because they're rarely accurate for any specific business. Tell us about your goals and current setup, and we'll come back with a custom proposal: deliverables, milestones, and the realistic outcome timeline. There's a contact form below or in the top nav.
In India, 1,000 Facebook or Instagram ad impressions (the CPM) typically cost between Rs 50 and Rs 300 depending on the audience, placement, objective and season, with ecommerce and finance audiences at the top of that range and festive periods pushing it higher. CPM is only an input: what matters is the cost per lead or per order it produces, which is why we report on those. For search-side benchmarks by industry, see our Google Ads cost in India guide.
A Meta Ads agency is a specialist team that creates, manages, and optimises paid advertising campaigns on Facebook and Instagram (owned by Meta). Services include audience research, campaign strategy, creative production, A/B testing, bid management, pixel setup, conversion tracking, and performance reporting. The goal is to reach the right audience with the right message to drive measurable business outcomes - whether that's leads, sales, app installs, or brand awareness.
Yes - Meta's platforms have over 400 million active users in India, making them one of the most powerful paid channels for reaching Indian consumers across demographics. Facebook Ads work particularly well for B2C brands in fashion, beauty, home decor, food, and education. Instagram Ads excel for visual products targeting 18-35 age groups. With precise interest, behaviour, and lookalike audience targeting, Meta Ads can deliver strong ROAS for Indian businesses at competitive CPCs.
Google Ads targets users actively searching for products or services (search intent), while Meta Ads targets users based on interests, behaviours, and demographics (demand generation). Google Ads typically converts high-intent buyers faster; Meta Ads excels at building brand awareness, generating demand, and capturing audiences earlier in the purchase journey. Many businesses run both simultaneously - Google Ads to capture existing demand, Meta Ads to create new demand and fuel remarketing pipelines.
Ask four things. First, for a published result with a named client and a cost per lead or per order, not a percentage on its own. Second, who will actually run the account day to day and how many accounts that person handles. Third, whether creative production is in-house, because on Meta the creative decides the outcome. Fourth, whether they will show you the ad account and reporting directly rather than a summary deck. An agency that fails any of the four will cost more than the management fee.
Stop creating new ad accounts or pages to work around it; that is the behaviour Meta's enforcement treats as circumvention and it makes the situation worse. Request a review through Business Support, fix the underlying policy issue if there is one, and audit the account's structure, payment history and page quality while you wait. Our guide to avoiding Facebook and Meta bans covers the common triggers and the compliance framework we apply before any campaign goes live.
Yes. The best-performing Meta campaigns we run are briefed from the organic content that already earns saves, shares and comments, so we prefer to run both from one team. Our social media marketing agency page covers organic Instagram, LinkedIn and Facebook management, content production and community management; Meta Ads can be added to that retainer or run on its own.
Case Studies
Published Facebook and Instagram advertising outcomes from named engagements, with the method and the numbers.
How Nico Digital Generated 662 Loan Leads at ₹11.8 CPL for Nivi Loans
Nivi Loans (Profirst Fincare Pvt Ltd) needed consistent qualified personal loan leads from Tier 1 and Tier 2 cities while keeping cost per lead as low as possible. Competing in India's crowded fint...
Read the case study →Low Spend, High Impact: How Nico Digital Delivered a 154% PPC Performance Increase for NDC Deals
When NDC Deals, a leading NDC-powered booking portal connecting travel agents directly with top airlines, approached us, their mission was crystal clear. They wanted to generate a steady stream of ...
Read the case study →How Nico Digital Generated 1,500+ Enquiries for Homebytes with Multi-Channel PPC
Homebytes operates as an official IRCTC e-catering partner, delivering fresh, hygienic, FSSAI-approved meals across 400+ stations with zero cancellation fees and round-the-clock ordering.
Read the case study →Let's audit your ad account and show you exactly where the opportunity is.
No spam · No pressure · Honest assessment