Most Amazon customers never scroll past page one. We use advanced keyword strategies, precise targeting, and continuous optimization to put your products right where buyers are looking.
No spam · No pressure · Honest assessment
Why It Matters
The majority of Amazon customers only view the first page of results. If your product is appearing on later pages, you're missing out on sales. Expert Amazon ad management ensures better placement, higher ROI, and increased profitability. For brands also running PPC services across other channels, we offer integrated campaign management.
Strategic optimization and continuous performance tracking are key to maximizing results and staying ahead in Amazon's competitive marketplace. With Nico Digital, you get certified Amazon PPC specialists who know how to turn ad spend into measurable, scalable profit. Brands running ecommerce PPC across Google and Amazon benefit most from a unified bidding and budget strategy.
Trusted by brands across industries
What We Do
Sponsored Products Ads
Drive visibility to your individual listings with high-intent, keyword-targeted Sponsored Products campaigns that appear in search results and product detail pages.
Sponsored Brand Campaigns
Showcase your brand logo, custom headline, and multiple products at the top of search results to build brand awareness and capture buyers at the decision stage.
Sponsored Display Ads
Reach shoppers both on and off Amazon with display advertising that retargets visitors, competes for product page placements, and re-engages past customers.
Amazon DSP
Scale your reach with Amazon's Demand Side Platform, using first-party audience data to run programmatic display and video ads across Amazon-owned properties and third-party sites. Running Meta catalogue ads alongside Amazon DSP delivers the strongest multichannel retargeting coverage.
Listing Optimisation & A+ Content
Maximize conversion rates with SEO-optimized product titles, bullet points, descriptions, and A+ Content that turns ad clicks into purchases.
Analytics & Performance Reporting
Get full transparency with detailed monthly reports covering ACoS, ROAS, impressions, clicks, and conversion data - with actionable optimization recommendations.
Results In Action
A snapshot of how a typical client account transforms in the first 90 days.
Before working with us
$3,200
Monthly Ad Spend
48%
ACoS
124
Orders/Month
2.1×
ROAS
After 90 days
$3,200
Monthly Ad Spend
18%
ACoS
412
Orders/Month
5.6×
ROAS
Real results from a consumer goods client. Individual results vary.
How We Work
Account & Listing Audit
We start with a thorough audit of your existing ad account, listing quality, and competitive landscape to identify quick wins and long-term opportunities.
Keyword Research & Campaign Architecture
We build a comprehensive keyword strategy using Helium 10, Brand Analytics, and manual research - then structure campaigns for maximum control and scalability.
Ad Creative & Copy Optimisation
From product images to titles and bullet points, we ensure every element of your listing is optimised to convert the traffic we drive.
Campaign Launch & Bid Strategy
We launch structured campaigns with automated and manual bid strategies, balancing ACoS targets with growth objectives.
Ongoing Optimisation & Negative Keywords
Weekly bid adjustments, search term harvesting, and negative keyword management keep your campaigns lean and efficient.
A/B Testing & Creative Refinement
We continuously test ad creative, copy variations, and targeting to discover what drives the highest conversion rates.
Reporting & Strategic Scaling
Monthly performance reports with clear metrics and recommendations, plus proactive scaling of top-performing campaigns.
Why Choose Us
Specialist Amazon Expertise
Certified Amazon Advertising specialists who understand the platform inside out - from keyword harvesting to campaign architecture and bid strategy.
End-to-End Campaign Management
From initial audit to creative optimisation, campaign setup, and ongoing management, we handle everything so you can focus on your business.
Listing Optimisation Included
We don't just run ads - we also optimise your listings to ensure every click has the best possible chance of converting.
Low ACoS, High ROAS Focus
Our campaigns are engineered to reduce your Advertising Cost of Sales and increase Return on Ad Spend - measurably and consistently.
Every Campaign Is Custom
No templates or copy-paste strategies. We build bespoke campaigns aligned to your specific product category, margin targets, and growth goals.
Real-Time Performance Tracking
Full visibility with weekly insights, monthly reports, and a dedicated account manager who communicates clearly and proactively.
Ready to Get Started?
Book a free account audit and we'll show you exactly where your spend is being wasted - and how to fix it.
No spam · No pressure · Honest assessment
Who We Serve
Consumer Electronics
Competitive bidding and review-driven strategies for high-consideration tech products.
Home & Kitchen
Drive discoverability for household essentials with Shopping-optimised campaigns and seasonal promotions.
Fashion & Apparel
Seasonal ad strategies, video ads, and branded campaigns to stand out in crowded clothing categories.
Health & Beauty
Compliant advertising strategies for supplements, skincare, and personal care brands.
Pet Products
Target passionate pet owners with interest-based audiences and precise keyword campaigns.
Sports & Outdoors
Benefit from peak seasonal demand with timely promotions and Performance Max campaigns.
Baby & Parenting
Trust-building ad creative and high-converting listings for safety-conscious parents.
Books & Media
Cost-efficient PPC strategies tailored to low-margin, high-volume media categories.
B2B & Industrial Supplies
Reach business buyers on Amazon Business with targeted professional campaigns.
Transparent Pricing
Month-to-month. No setup fees. Cancel with 30 days' notice.
Starter
Amazon Essentials
For sellers spending up to $5,000/month on ads
Sponsored Products campaign setup
Keyword research & match type structuring
Weekly bid management
Monthly ACoS & ROAS reporting
Dedicated account manager
1 product category
Growth
Most PopularAmazon Accelerator
For sellers spending $5K–$20K/month on ads
Everything in Starter
Sponsored Brands + Sponsored Display
A+ Content recommendations
Listing copy optimisation (up to 10 ASINs)
Advanced bid strategy & dayparting
Bi-weekly performance calls
Up to 3 product categories
Enterprise
Amazon Domination
For sellers spending $20K+/month
Everything in Growth
Amazon DSP management
Full listing & image audit
Video ad creation & management
Competitor conquest campaigns
Unlimited ASINs & categories
Weekly strategy sessions
Amazon Advertising Services is Amazon's suite of paid advertising solutions for sellers and brands on the Amazon marketplace. It includes Sponsored Products (ads in search results and product pages), Sponsored Brands (banner ads featuring your brand and product range), Sponsored Display (retargeting on and off Amazon), and Amazon DSP (programmatic display and video advertising). These ads increase product visibility, drive sales, and can improve organic rankings through increased sales velocity.
Yes — Amazon India offers advertising products for both individual sellers and brand-registered sellers through Amazon Seller Central. Sponsored Products is available to all sellers; Sponsored Brands and Sponsored Display require brand registry. Amazon advertising costs are pay-per-click, meaning you only pay when someone clicks your ad. Campaign management can be handled directly or through an Amazon-certified advertising agency like Nico Digital.
Amazon advertising costs in India vary by category and competition. Average CPCs on Amazon India typically range from ₹2 to ₹25+ per click, with highly competitive categories like electronics and fashion commanding higher bids. A starting monthly ad spend of ₹50,000–₹1,50,000 is recommended to gather meaningful data. Agency management fees are separate — Nico Digital's Amazon Ads management is included in plans starting at $650/month.
The 'Big 4' advertising conglomerates (WPP, Omnicom, Publicis, Interpublic) are global holding companies managing broad advertising across all channels. Amazon advertising specialists are a different category — niche agencies focused exclusively on marketplace advertising, product feed optimisation, and ROAS-driven campaign management on Amazon specifically. For Amazon sellers, a specialist agency with deep Amazon algorithm knowledge typically outperforms a generalist agency managing Amazon as one of many channels.
Amazon PPC targets shoppers actively browsing Amazon's marketplace with strong purchase intent — ads appear within Amazon search results and product pages. Google Ads targets users searching on Google across all product and service categories. Amazon PPC directly influences both paid and organic rankings on the marketplace (higher sales velocity improves organic placement). For brands selling on Amazon, Amazon PPC is typically a higher-conversion channel than external traffic sources since buyers are already in purchase mode.
Let's audit your account and show you exactly where the opportunity is.
No spam · No pressure · Honest assessment