Achieve up to 70% lower cost-per-lead with expert PPC management across Google, Meta, Amazon, and LinkedIn. Our certified specialists build, manage, and optimize campaigns that deliver measurable, scalable results.
No spam · No pressure · Honest assessment
Why It Matters
PPC is the only marketing channel where you can go from zero to targeted, measurable traffic in hours. But without expert management, it's also the fastest way to burn through budget.
At Nico Digital, we run PPC campaigns across every major platform - Google, Meta, Amazon, and LinkedIn - using certified specialists, data-driven bidding, and continuous optimization to lower your cost per acquisition and grow your ROI every single month. Many clients pair PPC with SEO to maximise both paid and organic search presence.
Trusted by brands across industries
What We Do
Search, Shopping, Display, and YouTube campaigns managed by certified Google Ads specialists who focus on lowering CPA and increasing conversion rates.
Meta Ads (Facebook & Instagram)
Data-driven Facebook and Instagram campaigns with advanced audience targeting, compelling creative, and full-funnel optimization to maximize ROAS.
Sponsored Products, Sponsored Brands, and Amazon DSP campaigns that increase product visibility, drive sales, and improve organic rankings on the world's largest marketplace.
LinkedIn Ads
B2B-focused campaigns targeting decision-makers by job title, industry, and company size - ideal for generating high-value leads and building professional brand authority.
Remarketing & Retargeting
Re-engage high-intent visitors who left without converting using dynamic retargeting campaigns across Google Display, Meta, and programmatic networks.
PPC Audit & Strategy
Comprehensive account audits identifying wasted spend, missed opportunities, and strategic improvements - with a clear roadmap to better performance.
Results In Action
A real transformation from a B2B services client in the first 90 days.
Before
$8,500
Monthly Ad Spend
$112
Cost Per Lead
76
Leads Per Month
2.1%
Conversion Rate
After · 90 days
$8,500
Monthly Ad Spend
$34
Cost Per Lead
250
Leads Per Month
6.8%
Conversion Rate
Real results from a B2B services client. Individual results vary.
How We Work
Account Audit & Competitor Analysis
We start with a deep audit of your existing campaigns (or competitive landscape if starting fresh), identifying wasted spend, keyword gaps, and opportunities your competitors are exploiting.
Strategy & Platform Selection
We recommend the right platform mix based on your industry, audience, and objectives - then build a custom PPC strategy with clear targets for CPA, ROAS, and lead volume.
Campaign Architecture & Setup
We structure campaigns with tight ad groups, precise keyword themes, and audience layering to achieve high Quality Scores and efficient budget utilization from day one.
Ad Copy & Creative Development
Our copywriters and designers produce multiple ad variants with testing frameworks built in, ensuring we identify the best-performing messaging quickly.
Landing Page Review & Recommendations
We review your landing pages and provide specific improvements to increase conversion rates - so every click has the best chance of converting.
Bid Management & Budget Optimisation
Ongoing bid adjustments using Smart Bidding, manual refinements, and dayparting to maximize performance at every budget level.
Ongoing Testing & Negative Keywords
Weekly A/B tests on ad copy, plus aggressive negative keyword management to eliminate irrelevant traffic and improve CTR.
Monthly Reporting & Scaling
Transparent performance reports with clear ROI metrics, plus proactive recommendations for scaling top-performing campaigns into new audiences.
Why Choose Us
Certified Specialists
Our team includes certified Google Ads, Meta Blueprint, and Amazon Ads specialists with 10+ years of hands-on campaign management experience.
Lower Cost Per Lead
We have a proven track record of reducing CPL by 50–70% within 90 days through smarter targeting, better creative, and continuous optimization.
Integrated Multi-Platform Strategy
We manage Google, Meta, Amazon, and LinkedIn as one coordinated paid strategy - not siloed campaigns with conflicting objectives.
Conversion-First Thinking
Every campaign element - from keyword selection to landing page copy - is designed to maximize conversion rates, not just traffic volume.
Keen Transparency
No black-box reporting. You get full access to campaign data, clear monthly reports, and a dedicated account manager who explains everything in plain English.
Scalable Campaign Management
We build campaigns that are designed to scale. As your confidence in ROI grows, we systematically expand into new audiences and platforms.
Ready to Get Started?
Book a free audit and discover exactly where your ad spend is going - and how to dramatically improve your ROI.
No spam · No pressure · Honest assessment
Who We Serve
From eCommerce and B2B to healthcare and hospitality - we deliver campaigns tailored to your sector's unique buyer journey.
🛒 eCommerce
Google Shopping, Meta catalogue, Amazon PPC, and dynamic remarketing campaigns that maximize product visibility and ROAS.
🏢 B2B & SaaS
High-intent search campaigns and LinkedIn Ads targeting decision-makers, with CRM integration to track revenue attribution.
🏥 Healthcare & Medical
Patient acquisition campaigns for clinics, telehealth providers, and wellness brands - compliant, targeted, and consistently converting.
🏠 Real Estate
Geo-targeted search campaigns, lead form ads, and retargeting strategies that generate qualified buyer and seller leads in competitive markets.
💰 Finance & Insurance
Highly regulated, compliant PPC campaigns for financial services and insurance brands targeting high-value, long-lifecycle customers.
🎓 Education & Training
Student acquisition and course enrollment campaigns for universities, online educators, and vocational training providers.
🏗️ Home Services & Trades
Local service ads, search campaigns, and Google Guarantee setup for plumbers, electricians, HVAC contractors, and renovation businesses.
🍽️ Hospitality & Travel
Booking-optimised PPC campaigns for hotels, restaurants, and travel operators with seasonal budget management and retargeting.
💼 Professional Services
Lead generation for law firms, accountants, consultants, and agencies with targeted search and display campaigns.
Transparent Pricing
Month-to-month. No setup fees. Cancel with 30 days' notice.
Starter
PPC Essentials
For businesses spending up to $5,000/month on ads
Single platform campaign management (Google or Meta)
Single platform campaign management (Google or Meta)
Keyword research & campaign setup
Weekly bid optimisation
Monthly performance reporting
Dedicated account manager
Up to 2 active campaigns
Growth
Most PopularPPC Accelerator
For businesses spending $5K–$20K/month
Multi-platform management with full creative production
Everything in Starter
Multi-platform management (Google + Meta)
Remarketing campaigns
Ad creative production (up to 6/month)
A/B testing framework
Bi-weekly strategy calls
Up to 5 active campaigns
Enterprise
PPC Domination
For businesses spending $20K+/month
Full platform suite with advanced attribution & CRO
Everything in Growth
Full platform suite (Google + Meta + Amazon + LinkedIn)
Performance Max campaigns
Landing page CRO consultation
Advanced attribution modelling
Unlimited campaigns
Weekly performance reviews
A PPC service involves the professional management of pay-per-click advertising campaigns on platforms like Google Ads, Meta, Amazon, and LinkedIn. It covers strategy, campaign setup, keyword research, ad copy creation, bid management, landing page optimisation, and performance reporting. The goal is to drive targeted, measurable traffic that converts into leads or sales at the lowest possible cost.
PPC stands for Pay-Per-Click — an online advertising model where advertisers pay a fee each time a user clicks on their ad. Rather than paying for impressions or views, you only spend budget when someone actively engages with your ad. This makes PPC one of the most cost-efficient advertising methods, provided campaigns are properly structured and continuously optimised.
No — while Google Ads is the largest and most widely used PPC platform, PPC advertising spans multiple channels. Meta Ads (Facebook and Instagram), Amazon Sponsored Products, LinkedIn Ads, Microsoft Ads (Bing), and Pinterest Ads all operate on a pay-per-click or similar cost model. A comprehensive PPC strategy often uses multiple platforms simultaneously to capture different audience segments across the customer journey.
PPC delivers immediate, paid traffic by bidding on keywords and paying per click, while SEO (Search Engine Optimisation) earns free organic traffic over time by improving your website's rankings. PPC provides instant visibility and precise targeting control; SEO builds lasting authority but typically takes 6–12 months to show significant results. The strongest digital marketing strategies combine both — PPC for immediate ROI testing and lead generation, SEO for compounding long-term growth.
PPC management fees in India generally range from ₹15,000 to ₹1,00,000+ per month depending on the agency's experience, number of platforms, and scale of ad spend managed. Some agencies charge a flat retainer while others take a percentage of ad spend. At Nico Digital, our plans start at $650/month, covering campaign management, bid optimisation, ad copy creation, and monthly reporting with no setup fees or long-term contracts.
Let's audit your current campaigns and show you exactly what's possible.
No spam · No pressure · Honest assessment