Leverage Facebook and Instagram's advanced targeting capabilities to reach users most likely to convert. We turn ad spend into loyal customers, measurable revenue, and sustainable brand growth.
No spam · No pressure · Honest assessment
Why It Matters
Facebook and Instagram reach over 3 billion users every month - but reaching the right ones requires more than a boosted post. Our Meta Ads services combine advanced audience targeting, creative strategy, and continuous optimization to put your brand in front of the people most likely to buy. We also integrate Meta with broader PPC services for multi-platform performance.
From awareness to conversion, we manage your full advertising funnel. Whether you need to scale an eCommerce store, generate B2B leads, or build a loyal local following, our data-driven campaigns deliver results you can measure - not just impressions. For brands targeting India's 535 million WhatsApp users, our WhatsApp commerce guide shows how to extend Meta's reach into direct conversational selling.
Trusted by brands across industries
What We Do
Facebook Ads Management
End-to-end campaign management on Facebook - from audience research and creative strategy to bidding, optimisation, and reporting - engineered for maximum ROI. We also follow the account hygiene practices outlined in our guide on how to protect your Facebook ad account from Meta's aggressive enforcement systems.
Instagram Ads & Reels
Visually compelling campaigns built for Instagram's scroll-first environment, including static ads, carousel campaigns, Stories, and Reels ads that stop the thumb. Our Instagram marketing strategy guide covers the commercial approach that maps content to business outcomes rather than follower counts.
Audience Targeting & Retargeting
Precision audience building using interest-based, demographic, lookalike, and custom audiences - including powerful retargeting to re-engage your warmest prospects.
Ad Creative & Copywriting
Our creative team produces thumb-stopping visuals and persuasive ad copy tailored to your brand, your audience, and your campaign objectives.
Full-Funnel Campaign Strategy
We design campaigns that work across the entire buyer journey - awareness at the top, consideration in the middle, and conversion at the bottom of the funnel.
Meta Analytics & Reporting
Transparent monthly reports with key metrics including CTR, CPM, CPA, ROAS, and conversion data - with clear recommendations to improve every month.
Results In Action
A snapshot of how a typical client account transforms in the first 90 days.
Before working with us
$42
Cost Per Order
87
Orders Per Month
1.8×
ROAS
0.9%
CTR
After 90 days
$18
Cost Per Order
304
Orders Per Month
4.6×
ROAS
3.4%
CTR
Real results from an eCommerce fashion client. Individual results vary.
How We Work
Strategy Consultation
We start with a deep-dive into your business goals, target audience, and competitive landscape to build a campaign strategy designed for measurable outcomes.
Account Setup & Creative Research
Within 24 hours of onboarding, we audit your existing account (or set one up from scratch), gather brand assets, and research winning creative angles in your industry.
Audience Building & Campaign Architecture
We build custom audiences, lookalike segments, and retargeting pools - then architect campaigns with clear funnel stages for efficient spend.
Creative Development & Ad Launch
Our designers and copywriters produce multiple ad variants. After your approval, we launch with structured A/B tests to identify top performers fast.
Optimisation & Scaling
We review performance weekly - pausing underperformers, scaling winners, refining audiences, and adjusting bids to continually improve ROAS.
Reporting & Strategic Review
Monthly performance reports with transparent metrics, campaign insights, and forward-looking strategy recommendations to keep results improving.
Why Choose Us
Goal-Oriented Campaigns
Every campaign is structured around your specific business objectives - whether that's sales, leads, app installs, or brand awareness. We don't run ads without a clear success metric.
Results-Backed Expertise
We've managed Meta campaigns across dozens of industries, consistently delivering lower CPAs and higher ROAS than clients achieved before working with us.
Owned Creative Strategy
Our in-house designers and copywriters produce all ad creatives. No outsourcing, no generic templates - just original, on-brand assets built to convert.
Wide Funnel Coverage
We design campaigns that work at every stage of the buyer journey. From first awareness to retargeting warm audiences, we capture leads at every touchpoint.
Transparent Monthly Reporting
You'll always know exactly how your budget is being spent and what results it's generating - with clear reports, no jargon, and a dedicated account manager.
Honest, Long-Term Partnership
We don't lock you into long contracts. We earn your continued business by delivering consistent results and treating your ad budget like our own.
Ready to Get Started?
Book a free audit and we'll show you exactly where your spend is being wasted - and how to double your ROAS.
No spam · No pressure · Honest assessment
Who We Serve
🛍️
eCommerce
Scale your online store with dynamic product ads, catalog campaigns, and retargeting funnels that recover abandoned carts and drive repeat purchases. Best combined with Google Ads for full search coverage.
🏥
Healthcare & Wellness
Patient acquisition campaigns for clinics, practices, and wellness brands - compliant, targeted, and consistently driving new enquiries.
🏠
Real Estate
Buyer and seller lead generation using geo-targeted Meta campaigns, lead forms, and retargeting strategies proven to convert in competitive markets.
🎓
Education & Coaching
Build your audience and fill your programmes with high-converting Meta campaigns targeting people actively seeking your expertise.
🍽️
Restaurants & Hospitality
Drive bookings, increase footfall, and build loyal local audiences with location-targeted Meta ads and seasonal promotions.
💪
Fitness & Gyms
New member acquisition campaigns, class promotions, and retention-focused retargeting for gyms, studios, and personal trainers.
💅
Beauty & Salons
Showcase your work, attract new clients, and fill your booking calendar with visually led Instagram and Facebook ad campaigns.
🏗️
Home Services
Generate qualified local leads for trades, contractors, and home improvement services with service-area targeted campaigns.
💼
B2B & Professional Services
Thought leadership ads, lead generation campaigns, and LinkedIn-style targeting on Meta to reach business decision-makers. Pair with organic search for compounding visibility.
Transparent Pricing
Month-to-month. No setup fees. Cancel with 30 days' notice.
Starter
Meta Foundations
For businesses spending up to $5,000/month on Meta ads
Facebook & Instagram campaign setup
Custom audience & interest targeting
Weekly ad performance optimisation
Monthly ROAS & CPA reporting
Dedicated account manager
Up to 2 active campaigns
Growth
Most PopularMeta Accelerator
For businesses spending $5K–$20K/month on Meta ads
Everything in Starter
Full-funnel campaign architecture
Lookalike & retargeting audiences
Ad creative production (up to 6 creatives/month)
A/B testing & creative rotation
Bi-weekly strategy calls
Up to 5 active campaigns
Enterprise
Meta Domination
For businesses spending $20K+/month on Meta
Everything in Growth
Instagram Reels & video ad production
Catalog & dynamic product ads
Pixel & conversion API implementation
Landing page CRO consultation
Unlimited campaigns & ad sets
Weekly performance reviews
Meta Ads agency fees in India typically range from ₹15,000 to ₹1,00,000+ per month depending on ad spend volume, number of campaigns, and creative requirements. Some agencies charge a flat monthly retainer while others charge a percentage of ad spend (typically 10–15%). At Nico Digital, our Meta Ads management is included in plans starting at $650/month, covering campaign setup, audience targeting, ad creative, and monthly reporting.
In India, Facebook ad CPM (cost per 1,000 impressions) typically ranges from ₹30 to ₹300+ depending on your target audience, placement, and campaign objective. Interest-based and lookalike audiences tend to cost more than broad targeting. Retargeting campaigns and Advantage+ Shopping campaigns generally deliver lower CPMs with higher conversion rates. Actual costs vary significantly by industry, season, and competition.
A Meta Ads agency is a specialist team that creates, manages, and optimises paid advertising campaigns on Facebook and Instagram (owned by Meta). Services include audience research, campaign strategy, creative production, A/B testing, bid management, pixel setup, conversion tracking, and performance reporting. The goal is to reach the right audience with the right message to drive measurable business outcomes — whether that's leads, sales, app installs, or brand awareness.
Yes — Meta's platforms have over 400 million active users in India, making them one of the most powerful paid channels for reaching Indian consumers across demographics. Facebook Ads work particularly well for B2C brands in fashion, beauty, home decor, food, and education. Instagram Ads excel for visual products targeting 18–35 age groups. With precise interest, behaviour, and lookalike audience targeting, Meta Ads can deliver strong ROAS for Indian businesses at competitive CPCs.
Google Ads targets users actively searching for products or services (search intent), while Meta Ads targets users based on interests, behaviours, and demographics (demand generation). Google Ads typically converts high-intent buyers faster; Meta Ads excels at building brand awareness, generating demand, and capturing audiences earlier in the purchase journey. Many businesses run both simultaneously — Google Ads to capture existing demand, Meta Ads to create new demand and fuel remarketing pipelines.
Let's audit your ad account and show you exactly where the opportunity is.
No spam · No pressure · Honest assessment