Google generates an estimated $8 return for every $1 spent. Our certified Google Ads specialists use data-driven strategies and precision targeting to lower your CPA and grow your business.
No spam · No pressure · Honest assessment
Why It Matters
Google Ads is one of the most powerful PPC campaign tools available - but without expert management, it becomes a money pit. The right keyword strategy, bidding approach, and ad copy can mean the difference between a 2% conversion rate and a 6% one. That gap is worth everything.
At Nico Digital, we combine certified Google Ads expertise with data-driven optimisation to ensure your budget is always working as hard as possible. We reduce wasted spend, increase Quality Scores, and build campaigns that compound in performance over time — including the organic CTR lift from Google Ads that many advertisers overlook. Businesses that want to diversify beyond search often combine Google Ads with Meta Ads for full-funnel coverage.
Trusted by brands across industries
What We Do
Google Search Ads
Capture high-intent traffic at the exact moment people are searching for what you offer. We build precise keyword strategies, compelling ad copy, and optimised landing pages that convert.
Google Shopping Ads
Put your products directly in front of buyers with Shopping campaigns optimised for maximum visibility, click-through rate, and return on ad spend. See our Google Shopping setup guide for a full walkthrough of feed optimisation and campaign structure.
YouTube Ads
Reach your audience with engaging video content on the world's second-largest search engine - from skippable in-stream ads to bumper campaigns and YouTube Shorts.
Performance Max Campaigns
Leverage Google's AI-powered Performance Max to reach customers across Search, Display, YouTube, Gmail, and Maps - all from a single goal-based campaign.
Google Display Network
Build brand awareness and retarget previous visitors with visually compelling display ads across millions of websites in Google's extensive publisher network. Our Google Display Network tips cover targeting, creative strategy, and optimisation techniques that generate real results.
Analytics & Conversion Tracking
Full Google Analytics 4 setup, goal tracking, and conversion attribution to ensure every dollar of ad spend is measured and reported accurately.
Results In Action
A snapshot of how a typical Google Ads account transforms in the first 90 days.
Before working with us
$94
Cost Per Lead
32
Leads Per Month
1.8%
Conversion Rate
4/10
Quality Score
After 90 days
$28
Cost Per Lead
148
Leads Per Month
6.1%
Conversion Rate
8/10
Quality Score
Real results from a B2B SaaS client. Individual results vary.
How We Work
Account Audit & Strategy
We begin with a comprehensive audit of your existing Google Ads account (or competitive landscape if you're starting fresh) to identify wasted spend, keyword gaps, and growth opportunities.
Keyword Research & Match Types
Using advanced tools and first-party data, we build a precise keyword strategy with the right mix of broad, phrase, and exact match types to balance volume and intent.
Campaign Architecture & Setup
We structure campaigns with tight ad groups, relevant keyword themes, and audience layering - ensuring high Quality Scores and efficient spend from day one.
Ad Copy & Creative Development
Our copywriters craft multiple ad variants with compelling headlines and descriptions. We test different messaging angles to find what resonates most with your audience.
Landing Page Alignment
We audit and recommend improvements to your landing pages to ensure they match the intent of your ads - reducing bounce rates and increasing conversion rates.
Bid Management & Budget Optimisation
We continuously manage bids using Smart Bidding strategies, manual adjustments, and dayparting to maximize conversions within your budget.
A/B Testing & Negative Keywords
Regular A/B testing of ad copy and creative, combined with aggressive negative keyword management, keeps your campaigns efficient and your CTR high.
Reporting & Proactive Scaling
Monthly reports with clear ROI metrics and proactive recommendations for scaling top-performing campaigns into new audiences and keyword sets.
Why Choose Us
E
Expert-Certified Team
Our Google Ads specialists are certified across Search, Display, Shopping, and Video - with hands-on experience managing campaigns across dozens of industries.
X
eXact Audience Targeting
We go beyond basic demographics with layered targeting using in-market audiences, customer match, and intent signals to reach users most likely to convert.
P
Proven ROI Framework
We measure every campaign against clear ROI targets - Cost Per Lead, ROAS, or Revenue - and optimize relentlessly until we hit and exceed them.
E
End-to-End Campaign Management
From initial keyword research and ad copy to landing page recommendations and bid strategy, we handle every detail so you don't have to.
R
Real-Time Reporting & Transparency
Full access to live performance dashboards plus monthly reports with clear metrics, no jargon, and honest assessments of what's working and what's not.
T
Tailored Strategies for Every Business
No cookie-cutter campaigns. We build bespoke Google Ads strategies based on your industry, competition, budget, and specific growth objectives.
Ready to Get Started?
Book a free audit and we'll show you exactly where your spend is being wasted - and how to double your results.
No spam · No pressure · Honest assessment
Who We Serve
eCommerce
Shopping campaigns, Performance Max, and dynamic remarketing strategies that maximize product visibility and drive profitable revenue growth. Pair with SEO for long-term organic gains.
B2B & SaaS
High-intent search campaigns targeting decision-makers, with lead generation funnels and CRM integration to track revenue, not just clicks.
Healthcare & Medical
Patient acquisition campaigns for clinics, practices, and telehealth providers - compliant, precise, and consistently generating new appointments.
Real Estate
Buyer and seller lead generation with geo-targeted search ads, lead form extensions, and retargeting campaigns built for competitive markets.
Finance & Insurance
Highly regulated, compliant PPC campaigns for financial services, insurance brokers, and investment platforms targeting high-value clients.
Education & Training
Student acquisition campaigns for universities, online courses, and vocational training providers - optimised for enrollment conversions.
Home Services & Trades
Local service ads, geo-targeted search campaigns, and Google Guarantee setup for plumbers, electricians, HVAC contractors, and more.
Hospitality & Travel
Booking-optimised campaigns for hotels, restaurants, tour operators, and travel agencies with seasonal budget management.
Legal & Professional Services
High-value lead generation for law firms, accountants, and consultants with competitive bidding strategies and strong ad copy.
Transparent Pricing
Month-to-month. No setup fees. Cancel with 30 days' notice.
Starter
Google Essentials
For businesses spending up to $5,000/month on Google Ads
Search campaign setup & management
Keyword research & match type strategy
Weekly bid optimisation
Monthly performance reporting
Dedicated account manager
Up to 2 active campaigns
Growth
Most PopularGoogle Accelerator
For businesses spending $5K–$20K/month on Google Ads
Everything in Starter
Google Shopping or Display campaigns
Remarketing & audience targeting
Ad copy A/B testing
Conversion tracking setup
Bi-weekly strategy calls
Up to 5 active campaigns
Enterprise
Google Domination
For businesses spending $20K+/month
Everything in Growth
Performance Max campaign management
YouTube video ad campaigns
Landing page CRO consultation
Advanced attribution modelling
Unlimited campaigns & ad groups
Weekly performance reviews
Google Ads agency fees in India typically range from ₹15,000 to ₹1,20,000+ per month depending on ad spend volume, number of campaigns, and scope of services. Most agencies charge either a flat monthly management fee or 10–20% of monthly ad spend, whichever is higher. At Nico Digital, our Google Ads management plans start at $650/month with no setup fees, no long-term contracts, and full account ownership retained by the client.
A Google Ads agency is a certified team of specialists who manage paid advertising campaigns across Google's advertising network on behalf of businesses. This includes Google Search ads, Shopping campaigns, Display Network ads, YouTube video ads, and Performance Max campaigns. Agencies handle strategy, campaign architecture, keyword research, bid management, ad copy, conversion tracking, and ongoing optimisation to maximise return on ad spend.
$500 (approximately ₹40,000–42,000) per month is a viable starting budget for Google Ads in India, particularly for local service businesses or niche B2B categories where CPCs are low. For competitive categories like insurance, real estate, or ecommerce, you'll likely need ₹75,000–₹1,50,000+ to generate enough click volume for meaningful data and conversions. We recommend discussing your specific category and CPC benchmarks before setting a budget.
A Google Ads agency brings certified expertise, access to advanced tools, cross-industry benchmark data, and a team dedicated solely to paid search performance. In-house managers often lack time for continuous optimisation, A/B testing, and staying current with Google's frequent platform updates. Agencies also manage campaigns across dozens of accounts simultaneously, giving them pattern recognition that's impossible to develop managing a single account.
Yes — and they work best when strategically coordinated. Google Ads provide immediate paid traffic and conversion data, while SEO builds long-term organic authority. Data from your Google Ads campaigns (which keywords convert, which landing page messages resonate) can directly inform your SEO content strategy. Running both simultaneously often results in owning both paid and organic positions for the same queries, dramatically increasing click-through rates and brand trust.
Let's audit your account and show you exactly where the opportunity is.
No spam · No pressure · Honest assessment