When shoppers search on Amazon, are they finding your products - or your competitor's? We build the Amazon SEO strategy that puts your listings at the top and keeps the sales flowing.
No spam · No pressure · Honest assessment
Why It Matters
Over 60% of product searches start on Amazon - not Google. If your listings aren't optimised for Amazon's A9/A10 algorithm, you're losing sales to competitors who rank higher, win the Buy Box more often, and convert more shoppers into buyers.
Amazon SEO is about understanding how Amazon's search algorithm ranks products and then strategically optimising every element of your listing - from keywords and titles to backend search terms and A+ Content - so your products appear first when shoppers are ready to buy. Our ecommerce SEO services extend this expertise across your own website too, so every channel compounds your organic growth.
Trusted by brands across industries
What We Do
Amazon Keyword Research
We identify the highest-converting search terms shoppers use on Amazon - from broad category keywords to long-tail buyer-intent phrases - and build a keyword strategy that drives visibility and sales.
Listing Optimisation
We craft keyword-rich product titles, compelling bullet points, and persuasive descriptions that satisfy Amazon's algorithm and convert browsers into buyers - maximising both ranking and conversion rate.
A+ Content & Enhanced Brand Content
We design and create premium A+ Content (EBC) with rich imagery, comparison charts, and brand storytelling that increases conversion rates by up to 10% and reduces returns through better product education.
Backend Search Terms
We optimise your hidden backend search term fields with additional keywords, misspellings, and Spanish translations that shoppers use - capturing traffic your competitors miss without cluttering your visible listing.
Review Strategy
We implement compliant review generation strategies using Amazon Vine, follow-up email sequences, and insert card best practices - building social proof that boosts both ranking and conversion rate.
Competitor Analysis
We reverse-engineer your top competitors' listings - their keywords, pricing strategies, review tactics, and ad spend - to find gaps you can exploit and build a strategy that positions your products to outrank them.
Results In Action
How a typical Amazon seller's metrics perform before and after 90 days with Nico Digital.
Before
Pg 3
Amazon Rank
12
Sales/Day
2.8%
Conversion Rate
After · 90 days
Top 5
Amazon Rank
41
Sales/Day
8.4%
Conversion Rate
How We Work
Amazon Account & Listing Audit
We conduct a comprehensive audit of your Amazon Seller Central account, existing listings, keyword indexing, and competitor landscape to identify exactly where you're losing visibility and sales.
Amazon Keyword Research & Mapping
We use Amazon-specific keyword tools to identify the highest-volume, highest-converting search terms for your products - and map them strategically across titles, bullets, descriptions, and backend fields.
Listing Copy Optimisation
We rewrite your product titles, bullet points, and descriptions to include target keywords naturally while highlighting benefits, features, and unique selling points that drive conversions.
A+ Content & Brand Store Design
We create visually compelling A+ Content modules and Amazon Brand Store pages that tell your brand story, showcase product benefits, and increase conversion rates while reducing return rates.
Backend Search Term Optimisation
We fill your backend search term fields with additional relevant keywords, alternate spellings, and complementary terms - maximising the number of searches your products are indexed for without affecting listing readability.
Review & Rating Strategy
We implement Amazon-compliant review generation tactics - Amazon Vine enrolment, optimised follow-up messaging, and product insert strategies - to build the social proof that drives both rankings and conversions.
Performance Tracking & Iteration
Monthly reports on keyword rankings, organic traffic, sessions, conversion rates, and sales velocity. We continuously refine listings and strategy based on data - so your Amazon performance improves month-on-month.
Why Choose Us
Amazon Algorithm Experts
We understand how Amazon's A9/A10 algorithm works - from keyword relevance and sales velocity to click-through rate and conversion - and we optimise every factor that influences your product ranking.
Proven Sales Growth
We've helped Amazon sellers across categories increase organic rankings, improve conversion rates, and grow revenue - with measurable results backed by real data, not empty promises.
Category-Specific Strategies
No generic approach. Every campaign is built around your specific product category, competitive landscape, and business goals - whether you sell in one niche or across multiple Amazon categories. For peak sales periods, our Amazon Prime Day ad strategy guide covers how to set margin-first bids and avoid CPC overspend traps.
Full-Funnel Amazon Optimisation
From keyword research and listing copy to A+ Content, reviews, and pricing strategy - we handle every element of your Amazon presence so you can focus on sourcing and operations.
Data-Driven Reporting
Monthly reports showing keyword rankings, organic sessions, conversion rates, sales velocity, and ROI in plain language. You'll always know exactly what we're doing and what it's delivering.
Amazon TOS Compliant
Every strategy we implement is fully compliant with Amazon's Terms of Service. No black-hat tactics that risk account suspension - only sustainable, white-hat optimisation that compounds over time.
Ready to Get Started?
We'll audit your Amazon listings and show you exactly what it takes to rank higher and sell more - no commitment required.
No spam · No pressure · Honest assessment
Who We Serve
Whether you're launching your first product or scaling a seven-figure brand, we build Amazon SEO strategies tailored to your category and growth stage. Selling on Shopify too? We provide Shopify + Amazon multichannel SEO to unify your organic presence across both platforms.
Private Label Brands
Dominate your niche with optimised listings, A+ Content, and a keyword strategy built to outrank generic competitors.
Wholesale Sellers
Win the Buy Box more often and maximise visibility for wholesale products with strategic listing optimisation and pricing insights.
Handmade & Artisan Sellers
Stand out in the Amazon Handmade marketplace with compelling brand storytelling and keyword-optimised product listings.
Electronics Sellers
Rank for competitive electronics keywords and convert technical shoppers with detailed, specification-rich listing copy.
Health & Beauty on Amazon
Navigate restricted category requirements while ranking for high-volume beauty and wellness search terms.
Home & Garden
Capture seasonal and evergreen home improvement searches with optimised listings and lifestyle-focused A+ Content.
Toys & Games
Dominate holiday and year-round toy searches with keyword-rich listings and review strategies that build parent trust.
Grocery & Gourmet
Rank for food, beverage, and gourmet searches with Subscribe & Save optimised listings and compliant ingredient-focused copy.
Multi-Marketplace Sellers
Scale your SEO strategy across Amazon US, UK, EU, and other marketplaces with localised keyword research and listing optimisation.
Transparent Pricing
Month-to-month. No setup fees. No long-term contracts. Cancel with 30 days' notice.
Friend
Friend Package
Keyword strategy and listing optimisation. Rank fast.
Ideal for new Amazon sellers and small catalogues
Strategic SEO fixes
Content creation: 1 onsite, 2 offsite
Up to 5 pages optimised
8 keywords optimised
30 backlinks
Monthly reports
Partner
Most PopularPartner Package
Full Amazon SEO strategy, implementation & content
Everything you need to dominate Amazon search
Competition analysis & strategy
Technical SEO enhancements
Up to 15 pages optimised
15 keywords optimised
50 backlinks
Content creation: 3 onsite, 3 offsite
Monthly reports
Soulmate
Soulmate Package
Max efficiency & ROI - full Amazon SEO outsourced
For established sellers ready to dominate their category. Running a large portfolio? See our enterprise-scale Amazon SEO options.
UI/UX enhancements
Advanced content strategy - Digital PR
Up to 40 pages optimised
40 keywords optimised
100 backlinks
Content creation: 5 onsite, 5 offsite
Monthly reports
Amazon SEO services in India typically range from ₹15,000 to ₹75,000 per month depending on the number of ASINs, the competitiveness of your category, and the scope of work (listing copy, backend keywords, A+ Content, PPC support). Nico Digital's plans start at $199/month (Friend plan) and scale to $599/month (Soulmate plan) for full-funnel Amazon growth.
Amazon SEO is the practice of optimising product listings — titles, bullet points, descriptions, backend search terms, and imagery — so they rank higher in Amazon's internal search results. Unlike Google SEO, Amazon's A9/A10 algorithm weighs sales velocity, conversion rate, and relevance signals, so effective Amazon SEO must improve both discoverability and conversion simultaneously.
SEO is very much alive and evolving. In 2026, Amazon's algorithm increasingly incorporates AI-driven purchase intent signals, voice search queries, and brand trust metrics. Traditional keyword stuffing no longer works — modern Amazon SEO focuses on semantic relevance, review velocity, and off-Amazon brand search signals that feed back into the A10 algorithm.
SEO service costs in India vary widely: freelancers may charge ₹5,000–₹20,000/month, while specialist agencies like Nico Digital offer structured monthly retainers from $199 (~₹16,500) to $599 (~₹49,700) per month. Enterprise-scale Amazon SEO for large catalogues is priced on request. The right investment depends on catalogue size, category competition, and revenue targets.
Most sellers see measurable ranking improvements within 30–60 days of optimisation, with significant revenue impact within 90 days. Time-to-results depends on catalogue size, review count, and how aggressively you reinvest ad spend to boost initial sales velocity — which in turn signals relevance to the A9/A10 algorithm.
Let's audit your Amazon listings and show you exactly what it takes to rank higher and sell more - no commitment required.
No spam · No pressure · Honest assessment